Cross Necklace for Men

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

1.8%

Market size, estimated

$1.9Ma year

Peak month

December5.6× the quietest month

Top search term

cross necklace for men2.2M searches a year

Listings sell for $19.34 on average, from $5.75 to $37.29. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $19.34 that is $48K to $58K a year per listing.

Average price

$19.34inside the $15 to $100 sweet spot

Price range

$5.75–$37.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$48K–$58K

Returns

2.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #343 within Jewelry. It carries 2,241 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#343in Jewelry

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,241per listing

Listings tracked

24

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months