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Cross Keychain

Fail

Buyers convert on only 1.6% of searches, so Cross Keychain is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$109K/yr678K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
41%top-5 click share · 38 brands · 175 sellers

Flapen Score

Cross Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Keychain is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Keychain 678K times last year and spent an estimated $109K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.6%
Market size, estimated
$109Ka year
Peak month
April2.8× the quietest month
Top search term
cross keychain193K searches a year

02 · Price

A sale here is worth $9.88.

Listings sell for $9.88 on average, from $3.94 to $34.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $9.88 that is $988 to $2K a year per listing.

Average price
$9.88under the $15 to $100 sweet spot
Price range
$3.94–$34.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$988–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #3,891 within Keyrings, Keychains & Charms. It carries 590 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#3,891in Keyrings, Keychains & Charms
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
590per listing
Listings tracked
42

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cross Keychain products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

175

Est. top-5 brand share

50%

Top 20: 84%

Est. top-5 click share

41%

Top 20: 79%

Open market

44%

  • Yancorp17%
  • CHALA12%
  • Dabihu9%
  • RTGGSEL7%
  • HongEast6%
  • Nuenen6%

Demand

Cross Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cross Keychain search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cross keychain193K/yr
  • christian keychain112K/yr
  • christian keychains for women48K/yr
  • cross bag charm26K/yr
  • cross keychain for women36K/yr
  • cross keychain bulk21K/yr
  • christian keychains28K/yr
  • religious keychain24K/yr
  • christian key chain23K/yr
  • cross key chain24K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Keychain

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.0%of orders come back
“The cross was so small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Keychain questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data