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Cross Earrings

Fail

Demand is soft, at -17.7% this quarter, so Cross Earrings is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$399K/yr1.3M searches / yr
90-day growth
-17.7%search demand this quarter
Competition
76%top-5 click share · 12 brands · 14 sellers

Flapen Score

Cross Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Earrings is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Earrings 1.3M times last year and spent an estimated $399K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
2.3%
Market size, estimated
$399Ka year
Peak month
December2.0× the quietest month
Top search term
cross earrings383K searches a year

02 · Price

A sale here is worth $13.47.

Listings sell for $13.47 on average, from $9.29 to $27.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $13.47 that is $3K to $7K a year per listing.

Average price
$13.47under the $15 to $100 sweet spot
Price range
$9.29–$27.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #681 within Jewelry. It carries 1,444 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#681in Jewelry
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,444per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cross Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

17%

  • Brand 152%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Cross Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cross Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross earrings383K/yr
  • cross earrings for women301K/yr
  • cross earrings for men125K/yr
  • gold cross earrings80K/yr
  • cross earrings for girls39K/yr
  • silver cross earrings46K/yr
  • sterling silver cross earrings39K/yr
  • cross hoop earrings32K/yr
  • gold cross earrings for women39K/yr
  • cross stud earrings26K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Earrings

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Durability”
2.2%of orders come back
“after only wearing them twice one of them broke”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Earrings questions

Answered from the same tracked data.