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Cross Bracelet

Fail

Demand is soft, at -12.8% this quarter, so Cross Bracelet is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$671K/yr2.6M searches / yr
90-day growth
-12.8%search demand this quarter
Competition
47%top-5 click share · 24 brands · 27 sellers

Flapen Score

Cross Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Bracelet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Bracelet 2.6M times last year and spent an estimated $671K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $671K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.8%
Market size, estimated
$671Ka year
Peak month
December2.2× the quietest month
Top search term
cross bracelet469K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $5.57 to $25.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $14.47 that is $11K to $14K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$5.57–$25.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #110 within Jewelry. It carries 1,763 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#110in Jewelry
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,763per listing
Listings tracked
42

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cross Bracelet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$54K$80K$107K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

27

Est. top-5 brand share

77%

Top 20: 97%

Est. top-5 click share

47%

Top 20: 81%

Open market

21%

  • Ryan & Rose52%
  • RANKEEF9%
  • MosFlor7%
  • SHINUS BOHO5%
  • PAVOI4%
  • yisncka2%

Demand

Cross Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cross Bracelet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cross bracelet469K/yr
  • cross bracelet for women405K/yr
  • jesus bracelets274K/yr
  • cross bracelet for men235K/yr
  • christian bracelets186K/yr
  • mens cross bracelet129K/yr
  • christian bracelets for women126K/yr
  • cross bracelets81K/yr
  • ryan and rose jesus bracelet86K/yr
  • silicone cross bracelet75K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Bracelet

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Its a tad too big for my Moms wrist”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cross Bracelet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data