Cross

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-32.9%

Conversion, latest week

1.5%

Market size, estimated

$1.4Ma year

Peak month

March2.8× the quietest month

Top search term

cross1.5M searches a year

Listings sell for $20.39 on average, from $5.80 to $61.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $20.39 that is $41K to $51K a year per listing.

Average price

$20.39inside the $15 to $100 sweet spot

Price range

$5.80–$61.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$41K–$51K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #870 within Pendant Necklaces. It carries 1,503 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#870in Pendant Necklaces

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,503per listing

Listings tracked

19

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months