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Cropped Puffer Vest Women

Fail

Demand is soft, at -79.9% this quarter, so Cropped Puffer Vest Women is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$23K/yr284K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
34%top-5 click share · 21 brands · 24 sellers

Flapen Score

Cropped Puffer Vest Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cropped Puffer Vest Women is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cropped Puffer Vest Women market on Amazon at a glance

Shoppers on Amazon United States searched for Cropped Puffer Vest Women 284K times last year and spent an estimated $23K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
0.3%
Market size, estimated
$23Ka year
Peak month
December20.4× the quietest month
Top search term
cropped puffer vest90K searches a year

02 · Price

A sale here is worth $25.97.

Listings sell for $25.97 on average, from $8.40 to $33.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.97 that is $0 to $3K a year per listing.

Average price
$25.97inside the $15 to $100 sweet spot
Price range
$8.40–$33.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #226 within Coats, Jackets & Vests. It carries 3,521 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
20.1%
Average rank
#226in Coats, Jackets & Vests
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,521per listing
Listings tracked
51

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cropped Puffer Vest Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

24

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

29%

  • Brand 134%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Cropped Puffer Vest Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 20.4×

Search terms

Top Cropped Puffer Vest Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cropped puffer vest90K/yr
  • black cropped vest13K/yr
  • cropped puffer vest women26K/yr
  • womens crop vest7K/yr
  • crop puffer vest women20K/yr
  • packable down vests for women6K/yr
  • crop puffer vest12K/yr
  • short puffer vest women9K/yr
  • womens cropped puffer vest14K/yr
  • beige puffer vest women7K/yr

Reviews and returns

What reviews say buyers love and hate about Cropped Puffer Vest Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
15.0%of orders come back
“Sizing too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cropped Puffer Vest Women questions

Answered from the same tracked data.