Cropped Puffer Jacket

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-71.4%

Conversion, latest week

0.4%

Market size, estimated

$164Ka year

Peak month

December12.6× the quietest month

Top search term

packable down jacket womens62K searches a year

Listings sell for $42.33 on average, from $21.45 to $287.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $42.33 that is $0 to $4K a year per listing.

Average price

$42.33inside the $15 to $100 sweet spot

Price range

$21.45–$287.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

17.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #6,350 within Coats, Jackets & Vests. It carries 3,331 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

8.4%

Average rank

#6,350in Coats, Jackets & Vests

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,331per listing

Listings tracked

185

32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months