Cropped Jacket

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

+27.4%

Conversion, latest week

0.9%

Market size, estimated

$69Ka year

Peak month

October5.4× the quietest month

Top search term

white jackets for women dressy40K searches a year

Listings sell for $25.88 on average, from $9.44 to $73.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.88 that is $0 to $3K a year per listing.

Average price

$25.88inside the $15 to $100 sweet spot

Price range

$9.44–$73.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

11.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #60 within Coats, Jackets & Vests. It carries 3,111 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#60in Coats, Jackets & Vests

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,111per listing

Listings tracked

150

33 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

9Amazon's first-year sales bar

Average brand age

36 months