cropped flannel
Skip itHigh returns (16.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.91avg listing price — sweet spot $15–$100
Price range
Great$8.00–$46.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good857.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 215K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad16.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, cropped flannel is a $17K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
cropped flannel market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $12K–$18K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #19,262
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 87%
- Out of stock
- 15.8%
- Avg brand age
- 29 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
24
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
36%
Top 20: 63%
Open market
26%
- Dookttker24%
- Lacozy20%
- Milumia11%
- Zeagoo7%
- SOLY HUX7%
- Panadila5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.2×
Top cropped flannel search terms
- cropped flannel50K/yr
- cropped flannel shirt women33K/yr
- cropped plaid shirt9K/yr
- cropped shacket19K/yr
- flannel crop top10K/yr
- cropped shacket women19K/yr
- crop flannel8K/yr
- crop flannel shirt women12K/yr
- womens cropped shacket7K/yr
- crop top flannel3K/yr
Top cropped flannel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes
Dookttker$22.034.3★46 rev
Lacozy Womens Long Sleeve Buffalo Plaid Flannel Cropped Shirt Basic Button Down Crop Tops Fall Fashion Clothes Black M
Lacozy$22.934.5★69 rev
Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes
Dookttker$22.104.3★46 rev
Panadila Womens Cropped Waffle Knit Shacket Short Button Down Jacket Batwing Sleeve Shirts with Pocket(Light Khaki M)
Panadila$34.544.3★585 rev
Milumia Womens Plaid Collared Crop Top Shirt Y2k Button Long Sleeve Rubgy Tops Going Out Streetwear Red Small
Milumia$26.683.9★9 rev
Newest
by launch date
Dookttker Women Cotton Gingham Button Down Cropped Shirts Lightweight Blouse Short Sleeve Tops Summer Casual Outfits
Dookttker$22.1226 rev
INFITTY Womens Cropped Flannel Plaid Shacket Flannel Long Sleeve Button Down Jackets Coat Coffee S
INFITTY$19.2840 rev
Willow Boutique Plaid Cropped Flannel Shirt Women | 100% Cotton Plaid Button Down | Women Fall Clothes 2025 (US Alpha Medium Regular Regular Red)
Willow Boutique$46.921 rev
Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes
Dookttker$22.0346 rev
Lacozy Womens Long Sleeve Buffalo Plaid Flannel Cropped Shirt Basic Button Down Crop Tops Fall Fashion Clothes Black M
Lacozy$22.9369 rev
Trending
90-day click momentumDookttker Women Cotton Gingham Button Down Cropped Shirts Lightweight Blouse Short Sleeve Tops Summer Casual Outfits
Dookttker$22.124.3★
SOLY HUX Womens Button Down Vintage Plaid Shirts Short Sleeve Crop Blouses Preppy Clothes Rust Brown Medium
SOLY HUX$25.244.5★
Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes
Dookttker$22.034.3★
INFITTY Womens Cropped Flannel Plaid Shacket Flannel Long Sleeve Button Down Jackets Coat Coffee S
INFITTY$19.284.2★
Lacozy Womens Buffalo Plaid Flannel Cropped Shirt Long Sleeve Collar Button Down Blouses Crop Tops Coffee L
Lacozy$23.384.5★
What buyers say about cropped flannel
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is great”
“Good Quality”
“The perfect little weight jacket”
“Comfortable”
“is very flattering”
“love the colors”
“Just as advertised”
“warm enough”
“Good material”
“EXTREMELY soft”
What buyers complain about
“Runs big”
“Cute jacket BUT IT SHED TERRIBLE”
“Doesn't look like the picture”
“The fabric is too stiff to do such oversized sleeves”
“looks cheap”
“Spots Along Button Holes”
“Now the material is not the flannel material you think”
“The material was thinner than I expected”
“a little restricting on shoulders”
“Slightly uncomfortable”
Top return reasons
Common questions
- Is cropped flannel profitable to sell on Amazon United States?
- The niche generates $17K/yr across 61 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the cropped flannel niche?
- 22 brands and 24 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in cropped flannel?
- Top complaints mined from reviews: Size-Overall, Lining Quality, Advertised Vs Actual Product. The return rate is 16.5% — above our launch gate.
- When does demand for cropped flannel peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.2× the quietest.
- What does it cost to enter the cropped flannel niche?
- Listings span $8.00–$46.92; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 858 reviews — the moat a new listing must climb.