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Cropped Button Down Shirts for Women

Maybe

The top 5 products take only 14% of clicks. But an estimated 10.7% of orders come back, so Cropped Button Down Shirts for Women is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$99K/yr832K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
14%top-5 click share · 66 brands · 68 sellers

Flapen Score

Cropped Button Down Shirts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cropped Button Down Shirts for Women is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cropped Button Down Shirts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Cropped Button Down Shirts for Women 832K times last year and spent an estimated $99K. The top 5 brands take 46% of clicks. Demand peaks in Apr–May–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 832K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
832K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
0.6%
Market size, estimated
$99Ka year
Peak month
April4.3× the quietest month
Top search term
cropped button down shirts for women132K searches a year

02 · Price

A sale here is worth $19.48.

Listings sell for $19.48 on average, from $10.36 to $49.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.48 that is $0 to $2K a year per listing.

Average price
$19.48inside the $15 to $100 sweet spot
Price range
$10.36–$49.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,235 within Blouses & Button-Down Shirts. It carries 586 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#1,235in Blouses & Button-Down Shirts
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
586per listing
Listings tracked
196

04 · Newcomers

13 of last year's 77 launches cleared the first-year sales bar.

77 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
77
Successful launches
13Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cropped Button Down Shirts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

68

Top-5 brand share

46%

Top 20: 79%

Top-5 click share

14%

Top 20: 35%

Open market

50%

  • Brand 119%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Cropped Button Down Shirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Cropped Button Down Shirts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cropped button down shirts for women132K/yr
  • crop button down shirts for women52K/yr
  • cropped button up53K/yr
  • white short sleeve button up women59K/yr
  • y2k button up24K/yr
  • button down crop top for women22K/yr
  • cropped button up shirt21K/yr
  • button up crop top25K/yr
  • cropped button down20K/yr
  • y2k button up shirt women34K/yr

Reviews and returns

What reviews say buyers love and hate about Cropped Button Down Shirts for Women

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
10.7%of orders come back
“Fits slightly large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cropped Button Down Shirts for Women questions

Answered from the same tracked data.