Cropped Black Jacket

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

366K

Growth, 90 days vs prior 90

-19.6%

Conversion, latest week

0.4%

Market size, estimated

$42Ka year

Top search term

cropped black jacket66K searches a year

Listings sell for $28.90 on average, from $10.02 to $47.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.90 that is $0 to $3K a year per listing.

Average price

$28.90inside the $15 to $100 sweet spot

Price range

$10.02–$47.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

14.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #169 within Coats, Jackets & Vests. It carries 1,236 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#169in Coats, Jackets & Vests

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,236per listing

Listings tracked

74

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months