crocs santa cruz mens
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$52.43avg listing price — sweet spot $15–$100
Price range
Good$19.49–$154.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$492K$492K/yr · 2.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,640.59avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, crocs santa cruz mens is a $492K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
crocs santa cruz mens market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $419K–$524K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 75%
- Out of stock
- 2.9%
- Avg brand age
- 45 months
- Avg seller age
- 129 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
223
Top-5 brand share
76%
Top 20: 95%
Top-5 click share
9%
Top 20: 25%
Open market
33%
- Skechers47%
- adidas6%
- Amazon Essentials4%
- VILOCY4%
- Feethit3%
- Marc Joseph New York3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.0×
Top crocs santa cruz mens search terms
- tenis skechers para hombre289K/yr
- skechers go walk shoes for men261K/yr
- skechers mens slip on shoes113K/yr
- skechers max cushioning men224K/yr
- mens skechers slip ons164K/yr
- schecker shoes for men171K/yr
- skechers slip on shoes for men111K/yr
- mens slip on skechers149K/yr
- adidas cloudfoam men132K/yr
- skechers slip on for men101K/yr
Top crocs santa cruz mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skechers Mens Summits Colsin Sr Hands Free Slip -Ins BBK 11 Wide
Skechers$54.084.6★5,951 rev
Skechers Mens Summits High Range Hands Free Slip-in Sneaker Charcoal 10.5
Skechers$57.034.6★26,286 rev
VILOCY Mens Slip On Casual Dress Sneakers Hands Free Fashion Sneakers Mesh Tennis Walking Shoes Comfortable Work Shoes Breathable Lightweight Non Slip Dark Blue EU44
VILOCY$38.314.4★1,965 rev
Skechers Mens Go Walk Max-54601 Sneaker
Skechers$45.234.6★34,781 rev
Skechers Mens Go Walk Flex No Hands Hands Free Slip-Ins Sneaker Black 12
Skechers$45.724.6★9,548 rev
Newest
by launch date
Amazon Essentials Mens Slip-On Walking Shoes Navy 10
Amazon Essentials$25.44178 rev
Amazon Essentials Mens Slip-On Walking Shoes Grey 8
Amazon Essentials$23.89178 rev
SHULOOK Non Slip Work Shoes for Men Slip Resistant Water-Resistant Food Service Kitchen Chef Restaurant Nurse Work Sneakers Lace Up Mesh Comfortable & Casual Walking Shoes Black
SHULOOK$48.5453 rev
Skechers Mens Go Walk Max Cushioning Flex RAF Sneaker Taupe 8 X-Wide
Skechers$61.7952 rev
VILOCY Mens Casual Dress Tennis Shoes Slip on Walking Shoes Fashion Sneakers Hands Free Breeze Business Oxfords Mesh Comfortable Lightweight Breathable Navy EU44
VILOCY$40.43552 rev
Trending
90-day click momentumSHULOOK Non Slip Work Shoes for Men Slip Resistant Water-Resistant Food Service Kitchen Chef Restaurant Nurse Work Sneakers Lace Up Mesh Comfortable & Casual Walking Shoes Black
SHULOOK$48.544.6★
Amazon Essentials Mens Slip-On Walking Shoes Navy 10
Amazon Essentials$25.444.2★
Skechers Mens Go Walk Max Cushioning Flex RAF Sneaker Taupe 8 X-Wide
Skechers$61.794.4★
Amazon Essentials Mens Slip-On Walking Shoes Grey 8
Amazon Essentials$23.894.2★
Marc Joseph New York Mens Cloud Street Oxford(Hands Free Technology) Black 9 Medium
Marc Joseph New York$68.954.3★
What buyers say about crocs santa cruz mens
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and attractive”
“Excellent fit”
“Good shoes for the money”
“Excellent product”
“easy to put on”
“Super lightweight”
“Great for walking”
“They are durable”
“Works as advertised”
“Comfortable and stylish”
What buyers complain about
“Just too small”
“Broken”
“Not well made”
“Uncomfortable right out of the box”
“Painful to walk in”
“Not water proof”
“the shoe's heel is too hard and rubs”
“If the shoe dont fit”
“shows not new”
“Overpriced,”
Top return reasons
Common questions
- Is crocs santa cruz mens profitable to sell on Amazon United States?
- The niche generates $492K/yr across 348 tracked products. 27 of 71 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the crocs santa cruz mens niche?
- 46 brands and 223 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in crocs santa cruz mens?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 9.3% — above our launch gate.
- When does demand for crocs santa cruz mens peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.0× the quietest.
- What does it cost to enter the crocs santa cruz mens niche?
- Listings span $19.49–$154.66; the average listing price is $52.43 (sweet spot $15–$100). The average incumbent carries 6,641 reviews — the moat a new listing must climb.