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Crocs Backpack

Fail

Buyers convert on only 0.2% of searches, so Crocs Backpack is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$45K/yr451K searches / yr
90-day growth
+132.2%search demand this quarter
Competition
41%top-5 click share · 22 brands · 87 sellers

Flapen Score

Crocs Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Crocs Backpack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crocs Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Crocs Backpack 451K times last year and spent an estimated $45K. The top 5 brands take 75% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +132.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
+132.2%
Conversion, latest week
0.2%
Market size, estimated
$45Ka year
Top search term
crocs backpack201K searches a year

02 · Price

A sale here is worth $52.67.

Listings sell for $52.67 on average, from $8.46 to $213.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.67 that is $0 to $5K a year per listing.

Average price
$52.67inside the $15 to $100 sweet spot
Price range
$8.46–$213.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,961 within Backpacks. It carries 2,344 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
8.0%
Average rank
#1,961in Backpacks
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,344per listing
Listings tracked
54

04 · Newcomers

17 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
17Amazon's first-year sales bar
Average brand age
33 months

Products

Top Crocs Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

87

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

41%

Top 20: 73%

Open market

21%

  • Brand 149%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Crocs Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 7.4× · 11 of 12 months tracked

Search terms

Top Crocs Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crocs backpack201K/yr
  • croc backpack106K/yr
  • mochila crocs28K/yr
  • croc bookbag24K/yr
  • crocs bookbag20K/yr
  • crocs backpack for women18K/yr
  • mochila crocs original11K/yr
  • croc back pack7K/yr
  • crocs classic backpack6K/yr
  • crocs back pack6K/yr

Reviews and returns

What reviews say buyers love and hate about Crocs Backpack

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Crocs Backpack questions

Answered from the same tracked data.