crocs
Worth a lookShows a $6.4M/yr market, but a deep review moat (92,778 avg reviews) keeps it on the watch list.
Market size
Incredible$6.4M$6.4M/yr · 59.0M searches
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$38.56avg listing price — sweet spot $15–$100
Price range
Great$14.06–$80.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad7.4%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad92,778.14avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, crocs is a $6.4M/yr Amazon United States market (59.0M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
crocs market data
- Units sold / yr
- 150K–200K
- avg 750–1,000/product
- Revenue / yr
- $5.8M–$7.7M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #645
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 1.7%
- Avg brand age
- 41 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
189
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
15%
Top 20: 34%
Open market
8%
- Crocs79%
- Gaatpot3%
- Beslip3%
- Amazon Essentials3%
- WHITIN2%
- ChayChax2%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.5×
Top crocs search terms
- crocs22.1M/yr
- crocs sandals women4.9M/yr
- crocs womens8.9M/yr
- crocs mens7.4M/yr
- crocs kids3.9M/yr
- mens crocs2.1M/yr
- crocs sandals1.1M/yr
- womens crocs1.5M/yr
- cros1.8M/yr
- crocs women717K/yr
Top crocs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crocs Unisex-Adult Classic Clogs White 7 Men/9 Women
Crocs$39.194.8★485,982 rev
Beslip Garden Clogs for Women and Men Lightweight EVA Waterproof Slip-Resistant Sandals with Medium Arch Support Comfortable Slip-On Shoes for Indoor Outdoor Black 39
Beslip$14.924.3★4,053 rev
Crocs Unisex-Adult Classic Clog Clogs for Women and Men Black 16 Women/14 Men
Crocs$41.584.8★485,982 rev
Crocs Kids Unisex Star Wars Classic Clogs (Toddler) Hyperspace 9 Toddler M
Crocs$49.855.0★9 rev
Crocs Womens Getaway Strappy Sandals Truffle 7
Crocs$36.864.5★8,810 rev
Newest
by launch date
Amazon Essentials Unisex Adults Lightweight EVA Garden Clogs for Men and Women Grey 7 Women/5 Men
Amazon Essentials$22.73100 rev
Crocs Kids Unisex Star Wars Classic Clogs (Toddler) Hyperspace 9 Toddler M
Crocs$49.859 rev
Crocs Unisex Kids Star Wars Classic Clogs (Little Kid/Big Kid) Hyperspace 3 Medium Little Kid
Crocs$54.809 rev
Crocs Unisex Star Wars Classic Clogs Mandalorian Men 10/Women 12 Medium
Crocs$79.8318 rev
Crocs Womens Classic Saturday Sandals Black 8 Medium
Crocs$36.62516 rev
Trending
90-day click momentumCrocs Unisex Kids Star Wars Classic Clogs (Little Kid/Big Kid) Hyperspace 3 Medium Little Kid
Crocs$54.805.0★
Amazon Essentials Unisex Adults Lightweight EVA Garden Clogs for Men and Women Grey 7 Women/5 Men
Amazon Essentials$22.733.8★
Crocs Kids Unisex Star Wars Classic Clogs (Toddler) Hyperspace 9 Toddler M
Crocs$49.855.0★
Crocs Womens Miami Toe Loop Sandals | Square Toe Flat | Flexible Straps | Croslite Foam Footbed Black 9
Crocs$39.004.5★
Crocs Unisex Star Wars Classic Clogs Mandalorian Men 10/Women 12 Medium
Crocs$79.835.0★
What buyers say about crocs
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable shoe”
“Fit as expected”
“Great quality for the price point”
“Great value”
“Exactly what I ordered”
“Color was nice”
“durable build - what a find”
“I loved the style”
“easy to put on”
“Not too bulky”
What buyers complain about
“run short”
“the strap broke”
“too Large for my Feet”
“Not comfortable”
“Low quality”
“Not wide-width friendly”
“it hurts the ankle a little”
“Broke in a month”
“A total waste of money”
“The color is completely off from what is advertised”
Top return reasons
Common questions
- Is crocs profitable to sell on Amazon United States?
- The niche generates $6.4M/yr across 161 tracked products. 14 of 29 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the crocs niche?
- 14 brands and 189 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in crocs?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Feet Fit. The return rate is 7.4% — above our launch gate.
- When does demand for crocs peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the crocs niche?
- Listings span $14.06–$80.29; the average listing price is $38.56 (sweet spot $15–$100). The average incumbent carries 92,778 reviews — the moat a new listing must climb.