crochet hat
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good660.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.83–$159.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 699K searches
Returns
Bad7.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, crochet hat is a $135K/yr Amazon United States market (699K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
crochet hat market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $137K–$172K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #710
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 1.5%
- Avg brand age
- 36 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
45
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
25%
Top 20: 57%
Open market
39%
- ZLYC14%
- Ahouws11%
- Hshsclth11%
- Julpsk9%
- Askljeby9%
- Voilipex6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top crochet hat search terms
- crochet hat183K/yr
- crochet bucket hat100K/yr
- crochet hats for women99K/yr
- crochet cap38K/yr
- crochet bucket hats for women36K/yr
- crochet beanie59K/yr
- crochet hats48K/yr
- crochet skull cap17K/yr
- crochet hats for women summer11K/yr
- knit bucket hat21K/yr
Top crochet hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ahouws Crochet Bucket Hat Women Trendy Knit Floppy Cap Cute Boho Handmade Beanies Outdoor Boho Travel Fishing Hat (Black L)
Ahouws$10.744.4★309 rev
Women-Crochet-Hat-Knitted Floral Bucket-Hat-Handmade Plaid Fisherman-Hat-for-Women Fall-Spring-Winter-Summer Blue
Bidadary$8.234.4★365 rev
Julpsk Womens Lightweight Handmade Crochet Hat Boho Pearl Trim Beanie Cap for Beach Travel
Julpsk$13.684.5★17 rev
Womens Straw Bucket Hat Wide Brim Summer Beach Hat for Women Foldable Travel Sun Hat Fedora Crochet Straw Hat UPF50+ Khaki
Askljeby$15.344.1★1,222 rev
JiaTL WeyJia Knit Bucket Hat for Women Handmade Crochet Foldable Floppy Hat Fashion Cute Comfy and Casual (B-Black)
JiaTL WeyJia$9.964.5★906 rev
Newest
by launch date
Mazilk Handmade Womens Crochet Paper Straw Bucket Hat Daisy Beach Cap Brown
Mazilk$19.567 rev
Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Khaki
Rosoz$14.3532 rev
Julpsk Womens Summer Glitter Sequin Beanie Boho Hollow Out Crochet Hat for Beach Travel Party Coffee
Julpsk$12.063 rev
Hshsclth Crochet Bucket Hat Cute Knit Hats for Women Handmade Vintage Boho Beach Summer Sun Hat (US Alpha One Size Black and Cream)
Hshsclth$11.686 rev
Royid Crochet Bucket Hat for Womens Knitted Hat Trendy Fisherman Hat Foldable Handmade Bucket Cap for Travel Daily Wear
Royid$9.15278 rev
Trending
90-day click momentum
ZLYC Women Cotton Crochet Skull Cap Handmade Knit Cutout Floral Beanie Hat (Bead Beige)
ZLYC$19.474.3★
Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Khaki
Rosoz$14.354.1★
Mazilk Handmade Womens Crochet Paper Straw Bucket Hat Daisy Beach Cap Brown
Mazilk$19.563.6★
Hshsclth Handmade Crochet Hat Cute Bucket Hat for Women Boho Multicolor Ruffle Brim Crochet Knit Bucket Hat (US Alpha One Size Pink Fuchsia)
Hshsclth$17.424.8★
Ahouws Crochet Bucket Hat Women Trendy Knit Floppy Cap Cute Boho Handmade Beanies Outdoor Boho Travel Fishing Hat (US Numeric 7 7 1/4 Orange)
Ahouws$12.684.4★
What buyers say about crochet hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits so snuggly”
“Excellent product”
“Fits Comfortably”
“The color of accurate”
“good price”
“Comfortable and stylish”
“The material feels breathable”
“As advertised”
“Keeps my head warm”
“Its a cute lightweight hat”
What buyers complain about
“Very loose”
“Cheap product”
“falling apart right away”
“Just not my style”
“also due to a slight chemical smell”
“Nothing like picture”
“That requires the beanies I wear to have a bit of stretch”
“Cheap flimsy yarn material”
“It may not be very warm for those ultra cold winter mornings”
“Wanted a stiff brim”
Top return reasons
Common questions
- Is crochet hat profitable to sell on Amazon United States?
- The niche generates $135K/yr across 81 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the crochet hat niche?
- 36 brands and 45 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in crochet hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.8% — above our launch gate.
- When does demand for crochet hat peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the crochet hat niche?
- Listings span $5.83–$159.87; the average listing price is $17.16 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.