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Crochet Hat

Maybe

The top 5 products take only 25% of clicks. But buyers convert on only 1.1% of searches, so Crochet Hat is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$135K/yr699K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
25%top-5 click share · 36 brands · 45 sellers

Flapen Score

Crochet Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Crochet Hat is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crochet Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Crochet Hat 699K times last year and spent an estimated $135K. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 699K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
699K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
1.1%
Market size, estimated
$135Ka year
Peak month
December1.5× the quietest month
Top search term
crochet hat183K searches a year

02 · Price

A sale here is worth $17.16.

Listings sell for $17.16 on average, from $5.83 to $159.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.16 that is $2K to $4K a year per listing.

Average price
$17.16inside the $15 to $100 sweet spot
Price range
$5.83–$159.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #710 within Bucket Hats. It carries 661 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.5%
Average rank
#710in Bucket Hats
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
661per listing
Listings tracked
81

04 · Newcomers

4 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Crochet Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

45

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

25%

Top 20: 57%

Open market

39%

  • Brand 114%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Crochet Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Crochet Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crochet hat183K/yr
  • crochet bucket hat100K/yr
  • crochet hats for women99K/yr
  • crochet cap38K/yr
  • crochet bucket hats for women36K/yr
  • crochet beanie59K/yr
  • crochet hats48K/yr
  • crochet skull cap17K/yr
  • crochet hats for women summer11K/yr
  • knit bucket hat21K/yr

Reviews and returns

What reviews say buyers love and hate about Crochet Hat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
7.8%of orders come back
“Very loose”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crochet Hat questions

Answered from the same tracked data.