Is crew neck sweater profitable to sell on Amazon United States?

The niche generates $96K/yr across 105 tracked products. 7 of 45 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (41/100).

How competitive is the crew neck sweater niche?

18 brands and 23 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in crew neck sweater?

Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 13.1% — above our launch gate.

When does demand for crew neck sweater peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 24.7× the quietest.

What does it cost to enter the crew neck sweater niche?

Listings span $9.03–$205.00; the average listing price is $62.04 (sweet spot $15–$100). The average incumbent carries 1,805 reviews — the moat a new listing must climb.

crew neck sweater

Skip it

Soft demand (-70.5% this quarter) — this niche doesn't clear our bar today.

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$62.04

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,804.5

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$9.03–$205.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$96K

$96K/yr · 700K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-70.5%

90-day search growth — must beat 0% to launch

Returns

Bad13.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns High Price

According to Flapen's Amazon United States niche tracking, crew neck sweater is a $96K/yr Amazon United States market (700K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

crew neck sweater market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $124K–$155K; units × avg price
Conversion rate: 0.2%
Avg BSR: #979
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 2.9%
Avg brand age: 35 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

21%

Top 20: 45%

Open market

30%

NAADAM16%
SUUKSESS13%
Solova Daily12%
ANRABESS10%
Arach&Cloz10%
JENNIE LIU9%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -70.5% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.7×

Open Trend

Top crew neck sweater search terms

cashmere sweater287K/yr -69.0%0.1% conv.
cashmere sweaters76K/yr -67.5%0.1% conv.
cashmere tops for women24K/yr -27.4%0.1% conv.
cashmere sweater women55K/yr -73.9%0.0% conv.
100% cashmere sweaters for women31K/yr -76.7%0.0% conv.
cashmere women14K/yr -46.4%0.0% conv.
pink cashmere sweater21K/yr -79.9%0.0% conv.
black cashmere sweater women34K/yr -87.3%0.4% conv.
oversized cashmere sweaters for women15K/yr -74.0%0.2% conv.
women cashmere sweater22K/yr -70.6%0.3% conv.

All search terms

Top crew neck sweater products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Almond)

Solova Daily$94.684.9★22 rev

NAADAM Womens Original 100% Pure Cashmere Crewneck Pullover Sweater Pop Pink

NAADAM$88.184.0★537 rev

ANRABESS Womens 100% Wool Sweaters Crewneck Long Sleeve Work Business Casual Basic Sweater Tops 2026 Fall Outfits Apricot Medium

ANRABESS$32.824.2★423 rev

NAADAM Womens Original 100% Pure Cashmere Crewneck Pullover Sweater Grape

NAADAM$87.774.0★537 rev

Arach&Cloz Womens Long Sleeve Sweaters Work Luxury Christmas Cozy Winter Spring Fashion Tops Shirts Teacher Crew Neck Casual Dressy Black White Brown Business Outfits Cloth 2025 (A-Coffee L)

Arach&Cloz$25.624.6★3,691 rev

Newest

by launch date

Silk Cashmere Blend Sweater for Women Lightweight Crewneck Knit Pullover Jumper for Spring Layering

Meilleur moment$96.5636 rev

3mo ago

Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha X-Large Regular Regular Black)

Solova Daily$94.5622 rev

6mo ago

SUUKSESS Women Silk Cashmere Blend Crew Neck Lightweight Sweater Vest Tops Sleeveless Tank Tops (White S)

SUUKSESS$20.3856 rev

7mo ago

Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Almond)

Solova Daily$94.6822 rev

9mo ago

Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Medium Regular Regular Black)

Solova Daily$94.1422 rev

9mo ago

What buyers say about crew neck sweater

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Flattering fit”

Soft Feel16%

“Feels soft”

Color13%

“the color is beautiful”

Quality-Overall11%

“The quality of the shirt is good”

Comfort-Overall7%

“Very comfortable”

Weight Light5%

“Light weight and true size”

Material Quality5%

“Beautiful material”

Warmth3%

“helps with warmth”

Shape/Style3%

“Very flattering”

Value For Money3%

“Great value”

What buyers complain about

Size-Overall18%

“size down”

Color7%

“is a little darker than I had hoped for”

Thickness4%

“Its kind of thick”

Material Quality4%

“Did not like the material or quality”

Pilling/Linting2%

“Cheap fabric, pills after one wear”

Arm Fit2%

“The shoulder to armhole cut was long”

Smell2%

“But does anyones has a smell”

Quality-Overall2%

“Cheap, not as presented”

Value For Money1%

“feels much more expensive than it is”

Allergies1%

“they are so itchy”

Top return reasons

Size-Overall46%

Color9%

Length6%

Chest Fit5%

Material Quality5%

Waist Fit4%

Sleeve Fit3%

Neck Fit3%

Shoulder Fit3%

Shape/Style2%

Common questions

Is crew neck sweater profitable to sell on Amazon United States?: The niche generates $96K/yr across 105 tracked products. 7 of 45 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (41/100).
How competitive is the crew neck sweater niche?: 18 brands and 23 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in crew neck sweater?: Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 13.1% — above our launch gate.
When does demand for crew neck sweater peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 24.7× the quietest.
What does it cost to enter the crew neck sweater niche?: Listings span $9.03–$205.00; the average listing price is $62.04 (sweet spot $15–$100). The average incumbent carries 1,805 reviews — the moat a new listing must climb.