Skip to content

Cream Beanie

Fail

Demand is soft, at -79.3% this quarter, so Cream Beanie is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$28K/yr68K searches / yr
90-day growth
-79.3%search demand this quarter
Competition
37%top-5 click share · 18 brands · 80 sellers

Flapen Score

Cream Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cream Beanie is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Cream Beanie 68K times last year and spent an estimated $28K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-79.3%
Conversion, latest week
2.2%
Market size, estimated
$28Ka year
Peak month
December25.0× the quietest month
Top search term
tan beanie15K searches a year

02 · Price

A sale here is worth $18.97.

Listings sell for $18.97 on average, from $5.63 to $39.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $18.97 that is $2K to $5K a year per listing.

Average price
$18.97inside the $15 to $100 sweet spot
Price range
$5.63–$39.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #563 within Skullies & Beanies. It carries 15,455 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#563in Skullies & Beanies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
15,455per listing
Listings tracked
49

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cream Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

80

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

37%

Top 20: 67%

Open market

18%

  • Brand 163%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (12 brands, 18%)

Demand

Cream Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 25.0×

Search terms

Top Cream Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tan beanie15K/yr
  • brown carhartt hat9K/yr
  • brown carhartt beanie16K/yr
  • tan carhartt hat3K/yr
  • khaki beanie4K/yr
  • carhartt brown beanie5K/yr
  • carhartt beanie brown5K/yr
  • tan beanie men4K/yr
  • tan carhartt beanie3K/yr
  • dark brown carhartt beanie3K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Beanie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
33%of negative reviews mention “Size-Overall”
3.3%of orders come back
“far too long”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cream Beanie questions

Answered from the same tracked data.