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Cozy Pajama Set

Fail

Shoppers spend an estimated $0 a year here, so Cozy Pajama Set is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$0/yr157K searches / yr
90-day growth
-67.6%search demand this quarter
Competition
24%top-5 click share · 36 brands · 41 sellers

Flapen Score

Cozy Pajama Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cozy Pajama Set is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cozy Pajama Set market on Amazon at a glance

Shoppers on Amazon United States searched for Cozy Pajama Set 157K times last year and spent an estimated $0. The top 5 brands take 49% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-67.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December24.5× the quietest month
Top search term
womens cozy pajama sets33K searches a year

02 · Price

A sale here is worth $29.63.

Listings sell for $29.63 on average, from $13.57 to $125.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.63 that is $0 to $3K a year per listing.

Average price
$29.63inside the $15 to $100 sweet spot
Price range
$13.57–$125.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #476 within Sleep & Lounge. It carries 2,005 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#476in Sleep & Lounge
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,005per listing
Listings tracked
91

04 · Newcomers

6 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cozy Pajama Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

$0$0$0$0$0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

41

Est. top-5 brand share

49%

Top 20: 89%

Est. top-5 click share

24%

Top 20: 53%

Open market

46%

  • Ekouaer24%
  • Blush by Us Angels7%
  • LILLUSORY6%
  • Blooming Jelly6%
  • PJGGZ6%
  • BOSECETA5%

Demand

Cozy Pajama Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 24.5×

Search terms

Top Cozy Pajama Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • womens cozy pajama sets33K/yr
  • cozy pajamas for women soft76K/yr
  • cozy pajama set15K/yr
  • cozy pj sets for women10K/yr
  • cozy pjs for women12K/yr
  • cozy pajamas women8K/yr
  • womens cozy pajamas set2K/yr

Reviews and returns

What reviews say buyers love and hate about Cozy Pajama Set

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
7.6%of orders come back
“very short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cozy Pajama Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data