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Cozy Earth

Fail

The top 5 brands take 100% of clicks, so Cozy Earth is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$288K/yr578K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
27%top-5 click share · 4 brands · 10 sellers

Flapen Score

Cozy Earth against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cozy Earth is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cozy Earth market on Amazon at a glance

Shoppers on Amazon United States searched for Cozy Earth 578K times last year and spent an estimated $288K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months
578K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
0.6%
Market size, estimated
$288Ka year
Top search term
cozy earth292K searches a year

02 · Price

A sale here is worth $88.99.

Listings sell for $88.99 on average, from $19.41 to $284.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $88.99 that is $0 to $9K a year per listing.

Average price
$88.99inside the $15 to $100 sweet spot
Price range
$19.41–$284.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,343 within Sleep & Lounge. It carries 3,994 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
0.7%
Average rank
#1,343in Sleep & Lounge
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,994per listing
Listings tracked
82

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cozy Earth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

27%

Top 20: 58%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Cozy Earth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Cozy Earth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cozy earth292K/yr
  • cozy bliss blanket31K/yr
  • unhide blanket60K/yr
  • cozy bliss faux fur throw blanket40K/yr
  • comfort blankets for women15K/yr
  • unhide21K/yr
  • bedsure sherpa fleece blanket14K/yr
  • cozyearth8K/yr
  • twin sherpa blanket18K/yr
  • unhide marshmallow blanket18K/yr

Reviews and returns

What reviews say buyers love and hate about Cozy Earth

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
4.7%of orders come back
“too big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cozy Earth questions

Answered from the same tracked data.