cozy earth
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$88.99avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$288K$288K/yr · 578K searches
Price range
Okay$19.41–$284.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Okay3,994.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cozy earth is a $288K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cozy earth market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $445K–$534K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,343
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 0.7%
- Avg brand age
- 41 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
27%
Top 20: 58%
Open market
0%
- Cozy Earth83%
- Cozy Bliss9%
- UnHide4%
- Bedsure4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -13.4% search growth over the last 90 days.Top cozy earth search terms
- cozy earth292K/yr
- cozy bliss blanket31K/yr
- unhide blanket60K/yr
- cozy bliss faux fur throw blanket40K/yr
- comfort blankets for women15K/yr
- unhide21K/yr
- bedsure sherpa fleece blanket14K/yr
- cozyearth8K/yr
- twin sherpa blanket18K/yr
- unhide marshmallow blanket18K/yr
Top cozy earth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Olive - Large
Cozy Earth$126.664.5★202 rev
Cozy Earth Womens Jogger Pants - 62% Viscose from Bamboo Blend - Lightweight All-Season Comfort - X-Small - Black
Cozy Earth$76.384.3★182 rev
Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Tie-dye Taupe
Cozy Bliss$38.054.7★3,168 rev
Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Green Medium
Cozy Earth$107.734.4★71 rev
Cozy Earth Luxury Bed Sheet Set - 100% Viscose from Bamboo Fabric Ultra-Soft & Breathable Fits Regular & Deep Pocket Mattresses up to 20 - 4 Pieces King Sheet Set White
Cozy Earth$284.774.1★385 rev
Newest
by launch date
Cozy Earth Womens First Layer Pajama Short Sleeve Tee - Womens Sleep Shirt - Made from Supima Cotton & Viscose from Bamboo - X-Large - Laurel
Cozy Earth$40.4726 rev
Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Green Medium
Cozy Earth$107.7371 rev
Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Navy Large
Cozy Earth$108.3871 rev
Cozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Olive - Large
Cozy Earth$126.66202 rev
Cozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Lilac - XS
Cozy Earth$126.66202 rev
Trending
90-day click momentumCozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Lilac - XS
Cozy Earth$126.664.5★
Cozy Earth Womens First Layer Pajama Short Sleeve Tee - Womens Sleep Shirt - Made from Supima Cotton & Viscose from Bamboo - X-Large - Laurel
Cozy Earth$40.474.9★
Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Navy Large
Cozy Earth$108.384.4★
Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Green Medium
Cozy Earth$107.734.4★
Cozy Earth Waffle Bath Robe - Lightweight Spa Robe with Pockets - Dual-Sided Waffle Weave and Ribbed Terry - 60% Soft Cotton and 40% Viscose from Bamboo Blend - X-Small Charcoal
Cozy Earth$116.554.4★
What buyers say about cozy earth
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and fluffy”
“Keeps me warm”
“Decent for what it is”
“Extremely comfortable”
“Excellent gift”
“Fit for a King”
“Worth it”
“thick like fur”
“Soft and easy to wash”
“The color is so pretty”
What buyers complain about
“too big”
“Feels thick”
“not worth the price”
“Cheap”
“Not at all what is pictured”
“Although it gave off quite a bit of lint in the dryer”
“Poorly constructed at the leg seams”
“knows what the problem with this blanket is”
“As far as keeping you warm its a no”
“Too Slippery for Me”
Top return reasons
Common questions
- Is cozy earth profitable to sell on Amazon United States?
- The niche generates $288K/yr across 82 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the cozy earth niche?
- 4 brands and 10 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cozy earth?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 4.7%.
- What does it cost to enter the cozy earth niche?
- Listings span $19.41–$284.77; the average listing price is $88.99 (sweet spot $15–$100). The average incumbent carries 3,994 reviews — the moat a new listing must climb.