- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $288K/yr578K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 27%top-5 click share · 4 brands · 10 sellers
Flapen Score
Cozy Earth against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cozy Earth is stronger. Inside it, weaker.
Market
The Cozy Earth market on Amazon at a glance
Shoppers on Amazon United States searched for Cozy Earth 578K times last year and spent an estimated $288K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.
- Searches, last 12 months
- 578K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $288Ka year
- Top search term
- cozy earth292K searches a year
02 · Price
A sale here is worth $88.99.
Listings sell for $88.99 on average, from $19.41 to $284.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $88.99 that is $0 to $9K a year per listing.
- Average price
- $88.99inside the $15 to $100 sweet spot
- Price range
- $19.41–$284.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,343 within Sleep & Lounge. It carries 3,994 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 0.7%
- Average rank
- #1,343in Sleep & Lounge
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 3,994per listing
- Listings tracked
- 82
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Cozy Earth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Olive - Large
- Price
- $126.66
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 9mo ago

Cozy Earth Womens Jogger Pants - 62% Viscose from Bamboo Blend - Lightweight All-Season Comfort - X-Small - Black
- Price
- $76.38
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 6y ago

Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Tie-dye Taupe
- Price
- $38.05
- Rating
- 4.7/5
- Reviews
- 3,168
- Age
- 2y ago

Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Green Medium
- Price
- $107.73
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 9mo ago

Cozy Earth Luxury Bed Sheet Set - 100% Viscose from Bamboo Fabric Ultra-Soft & Breathable Fits Regular & Deep Pocket Mattresses up to 20 - 4 Pieces King Sheet Set White
- Price
- $284.77
- Rating
- 4.1/5
- Reviews
- 385
- Age
- 12y ago
Trending
estimated 90-day click momentum
Cozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Lilac - XS
- Price
- $126.66
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 9mo ago

Cozy Earth Womens First Layer Pajama Short Sleeve Tee - Womens Sleep Shirt - Made from Supima Cotton & Viscose from Bamboo - X-Large - Laurel
- Price
- $40.47
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 5mo ago

Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Navy Large
- Price
- $108.38
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 9mo ago

Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Green Medium
- Price
- $107.73
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 9mo ago

Cozy Earth Waffle Bath Robe - Lightweight Spa Robe with Pockets - Dual-Sided Waffle Weave and Ribbed Terry - 60% Soft Cotton and 40% Viscose from Bamboo Blend - X-Small Charcoal
- Price
- $116.55
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Newest
by launch date
Cozy Earth Womens First Layer Pajama Short Sleeve Tee - Womens Sleep Shirt - Made from Supima Cotton & Viscose from Bamboo - X-Large - Laurel
- Price
- $40.47
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 5mo ago

Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Green Medium
- Price
- $107.73
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 9mo ago

Cozy Earth Womens Short Sleeve Pajama Set - Relaxed Fit with Adjustable Waistband & Side Pockets - Womens Sleepwear - Navy Large
- Price
- $108.38
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 9mo ago

Cozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Olive - Large
- Price
- $126.66
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 9mo ago

Cozy Earth 100% Viscose From Bamboo Long Sleeve Pajama Set For Women - Button-Up Sleepwear Lilac - XS
- Price
- $126.66
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
4 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 58%
Open market
0%
- Cozy Earth83%
- Cozy Bliss9%
- UnHide4%
- Bedsure4%
- Open — no brand owns it (0%)
Demand
Cozy Earth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 7 of 12 months tracked
Search terms
Top Cozy Earth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cozy earth292K/yr
- cozy bliss blanket31K/yr
- unhide blanket60K/yr
- cozy bliss faux fur throw blanket40K/yr
- comfort blankets for women15K/yr
- unhide21K/yr
- bedsure sherpa fleece blanket14K/yr
- cozyearth8K/yr
- twin sherpa blanket18K/yr
- unhide marshmallow blanket18K/yr
Reviews and returns
What reviews say buyers love and hate about Cozy Earth
We read the reviews and the return reasons for every product selling here.
“too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cozy Earth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









