Cowl Hood

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

267K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

0.8%

Market size, estimated

$64Ka year

Peak month

October3.2× the quietest month

Top search term

cowl48K searches a year

Listings sell for $30.04 on average, from $7.00 to $436.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $30.04 that is $0 to $3K a year per listing.

Average price

$30.04inside the $15 to $100 sweet spot

Price range

$7.00–$436.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #709 within Robes, Capes & Jackets. It carries 1,152 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

93%

Out of stock, average day

7.1%

Average rank

#709in Robes, Capes & Jackets

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,152per listing

Listings tracked

40

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months