Cowgirl Top

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

0.8%

Market size, estimated

$47Ka year

Peak month

March4.0× the quietest month

Top search term

howdy shirt women56K searches a year

Listings sell for $17.73 on average, from $7.37 to $40.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.73 that is $0 to $2K a year per listing.

Average price

$17.73inside the $15 to $100 sweet spot

Price range

$7.37–$40.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

13.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #6,747 within Tanks & Camis. It carries 606 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#6,747in Tanks & Camis

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

606per listing

Listings tracked

236

70 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

70

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months