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Cowgirl Costume for Girls

Fail

Buyers convert on only 0.3% of searches, so Cowgirl Costume for Girls is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$66K/yr1.3M searches / yr
90-day growth
-19.4%search demand this quarter
Competition
20%top-5 click share · 60 brands · 65 sellers

Flapen Score

Cowgirl Costume for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cowgirl Costume for Girls is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cowgirl Costume for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Cowgirl Costume for Girls 1.3M times last year and spent an estimated $66K. The top 5 brands take 37% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
0.3%
Market size, estimated
$66Ka year
Peak month
October12.8× the quietest month
Top search term
cowgirl outfits for girls287K searches a year

02 · Price

A sale here is worth $19.51.

Listings sell for $19.51 on average, from $9.94 to $41.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.51 that is $0 to $2K a year per listing.

Average price
$19.51inside the $15 to $100 sweet spot
Price range
$9.94–$41.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #322 within Baby Girls. It carries 356 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#322in Baby Girls
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
356per listing
Listings tracked
110

04 · Newcomers

2 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cowgirl Costume for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

65

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

20%

Top 20: 45%

Open market

59%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Cowgirl Costume for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 12.8×

Search terms

Top Cowgirl Costume for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cowgirl outfits for girls287K/yr
  • toddler cowgirl outfit95K/yr
  • girls western outfit83K/yr
  • girls cowgirl outfit73K/yr
  • western outfit for girls86K/yr
  • cow girl outfits for girls70K/yr
  • ropa vaquera para nia40K/yr
  • girls country concert outfit24K/yr
  • cowgirl costume for girls244K/yr
  • cowgirl outfits for toddler girls37K/yr

Reviews and returns

What reviews say buyers love and hate about Cowgirl Costume for Girls

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Runs large”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cowgirl Costume for Girls questions

Answered from the same tracked data.