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Cowboy Carter Shirt

Fail

Shoppers spend an estimated $9K a year here, so Cowboy Carter Shirt is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$9K/yr44K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
39%top-5 click share · 31 brands · 33 sellers

Flapen Score

Cowboy Carter Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cowboy Carter Shirt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cowboy Carter Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Cowboy Carter Shirt 44K times last year and spent an estimated $9K. The top 5 brands take 59% of clicks. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
1.0%
Market size, estimated
$9Ka year
Peak month
July41.4× the quietest month
Top search term
cowboy carter shirt16K searches a year

02 · Price

A sale here is worth $20.48.

Listings sell for $20.48 on average, from $7.73 to $44.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.48 that is $0 to $2K a year per listing.

Average price
$20.48inside the $15 to $100 sweet spot
Price range
$7.73–$44.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #22,233 within T-Shirts. It carries 1,279 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
84%
Out of stock, average day
12.9%
Average rank
#22,233in T-Shirts
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,279per listing
Listings tracked
43

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cowboy Carter Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

33

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

39%

Top 20: 80%

Open market

36%

  • Brand 121%
  • Brand 219%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cowboy Carter Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 41.4×

Search terms

Top Cowboy Carter Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cowboy carter shirt16K/yr
  • beyonce cowboy carter merch8K/yr
  • beyonce cowboy carter shirt10K/yr
  • cowboy carter merch8K/yr
  • cowboy carter tshirt2K/yr

Reviews and returns

What reviews say buyers love and hate about Cowboy Carter Shirt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
8.7%of orders come back
“Ran a little big”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cowboy Carter Shirt questions

Answered from the same tracked data.