Is cover up set profitable to sell on Amazon United States?

The niche generates $46K/yr across 153 tracked products. 18 of 61 products launched in the last 360 days are still selling. 90-day search growth is +59.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the cover up set niche?

53 brands and 57 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in cover up set?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.2% — above our launch gate.

When does demand for cover up set peak?

Demand peaks in May–Jun–Jul; the busiest month runs 6.6× the quietest.

What does it cost to enter the cover up set niche?

Listings span $8.73–$52.93; the average listing price is $33.60 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.

cover up set

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$33.60

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$8.73–$52.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great488.54

avg incumbent reviews — the moat a new listing must climb

Growth

Good+59.6%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 553K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.2%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, cover up set is a $46K/yr Amazon United States market (553K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

cover up set market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $42K–$50K; units × avg price
Conversion rate: 0.3%
Avg BSR: #714
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.6%
Avg brand age: 25 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

16%

Top 20: 40%

Open market

46%

Saodimallsu18%
Fisoew9%
MakeMeChic9%
GORGLITTER6%
LANNEW6%
Imily Bela6%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +59.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.6×

Open Trend

Top cover up set search terms

cover up set71K/yr +54.4%0.2% conv.
beach cover up set61K/yr +47.3%0.1% conv.
crochet two piece set48K/yr +90.4%0.1% conv.
2 piece cover ups for swimwear women36K/yr +45.3%0.1% conv.
swim cover up set31K/yr +67.6%0.1% conv.
2 piece crochet sets for women29K/yr +100.6%0.1% conv.
crochet set women33K/yr +47.9%0.1% conv.
two piece cover up22K/yr +67.8%0.2% conv.
bathing suit cover up set22K/yr +61.6%0.1% conv.
crochet cover up set22K/yr +22.6%0.3% conv.

All search terms

Top cover up set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Imily Bela Womens Summer 2 Piece Swimsuit Cover up Crochet Knit Cardigan Tops Long Pants Set Bathing Suit Beach Outfit

Imily Bela$35.634.4★659 rev

GORGLITTER Womens Crochet Short Sets Short Sleeve Button Down Cardigan Top and Shorts Vacation Outfits White Medium

GORGLITTER$42.484.4★22 rev

MakeMeChic Womens 2 Piece Sets Crochet Beach Cover Ups Boho Tops Mini Shorts Set Vacation Outfits White X-Small

MakeMeChic$42.493.9★11 rev

Milumia Womens 2 Piece Cover Ups Set Short Sleeve Open Front Hollow Out Swimsuit Coverup with Shorts Black Small

Milumia$26.494.6★32 rev

Saodimallsu Women Crochet Swimsuit Coverup Summer Beach Sets Striped Knit Short Sleeve Button Shirts 2 Piece Short Set

Saodimallsu$37.764.2★128 rev

Newest

by launch date

MakeMeChic Womens 2 Piece Sets Crochet Beach Cover Ups Boho Tops Mini Shorts Set Vacation Outfits Beige Medium

MakeMeChic$42.2411 rev

5mo ago

Fisoew Womens Crochet Swimsuit Coverup 2 Piece Skirt Sets Bathing Suit Cover Up Knit Beach Vacation Clothes Summer Outfits White

Fisoew$39.8036 rev

5mo ago

Nicole Miller Beach Cover Ups for Women - 2 Piece Bathing Suit Coverup Top and Shorts for Vacation Beach Pool Cruise

Nicole Miller New York$14.8550 rev

5mo ago

Saodimallsu Womens Crochet Swim Cover Up 2 Piece V Neck Long Sleeve Wrap Tie Crop Tops Beach Boho Maxi Coverup Set Apricot

Saodimallsu$33.66131 rev

5mo ago

Saodimallsu Womens Crochet Swim Cover Up 2 Piece V Neck Long Sleeve Wrap Tie Crop Tops Beach Boho Maxi Coverup Set White

Saodimallsu$33.52131 rev

5mo ago

What buyers say about cover up set

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Good fit”

Quality-Overall13%

“actually a very good quality set”

Comfort-Overall10%

“Super comfortable”

Shape/Style7%

“Cute Style”

Color5%

“The color is cute”

Weight Light5%

“Lightweight”

Material Quality5%

“Soft material”

Soft Feel4%

“soft material”

Value For Money3%

“Worth it”

Advertised Vs Actual Product2%

“Exactly what I wanted”

What buyers complain about

Size-Overall29%

“Size is too small”

Quality-Overall7%

“it just makes it seem lower quality”

Material Quality4%

“Cheap material”

Transparency3%

“Thin and See Through”

Color2%

“In picture it seems to be a beige in real life it more of a yellow tone”

Smell2%

“Extremely strong smell”

Length2%

“Its just so short”

Thickness1%

“Fabric is thicker than expected”

Waist Fit1%

“the waistband is a little tight”

Advertised Vs Actual Product1%

“Did not receive a product that looked like what was advertised”

Top return reasons

Size-Overall45%

Length14%

Material Quality7%

Color6%

Waist Fit4%

Shape/Style3%

Advertised Vs Actual Product3%

Quality-Overall2%

Thin2%

Transparency1%

Common questions

Is cover up set profitable to sell on Amazon United States?: The niche generates $46K/yr across 153 tracked products. 18 of 61 products launched in the last 360 days are still selling. 90-day search growth is +59.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the cover up set niche?: 53 brands and 57 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in cover up set?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.2% — above our launch gate.
When does demand for cover up set peak?: Demand peaks in May–Jun–Jul; the busiest month runs 6.6× the quietest.
What does it cost to enter the cover up set niche?: Listings span $8.73–$52.93; the average listing price is $33.60 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.

cover up set

cover up set market data

Competition & brand share

Demand & seasonality

Top cover up set search terms

Top cover up set products on Amazon

Top sellers

Newest

Trending

What buyers say about cover up set

What buyers love

What buyers complain about

Top return reasons

Common questions

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