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Cousin Eddie

Fail

Shoppers spend an estimated $27K a year here, so Cousin Eddie is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$27K/yr35K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
85%top-5 click share · 9 brands · 38 sellers

Flapen Score

Cousin Eddie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cousin Eddie is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cousin Eddie market on Amazon at a glance

Shoppers on Amazon United States searched for Cousin Eddie 35K times last year and spent an estimated $27K. The top 5 brands take 85% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
2.5%
Market size, estimated
$27Ka year
Top search term
cousin eddie28K searches a year

02 · Price

A sale here is worth $30.82.

Listings sell for $30.82 on average, from $9.76 to $68.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.82 that is $0 to $3K a year per listing.

Average price
$30.82inside the $15 to $100 sweet spot
Price range
$9.76–$68.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #17,469 within Robes, Capes & Jackets. It carries 516 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
15.2%
Average rank
#17,469in Robes, Capes & Jackets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
516per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cousin Eddie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

38

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

11%

  • Brand 140%
  • Brand 231%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 11%)

Demand

Cousin Eddie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 94.3× · 8 of 12 months tracked

Search terms

Top Cousin Eddie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cousin eddie28K/yr
  • cousin eddy4K/yr
  • uncle eddie christmas vacation3K/yr

Reviews and returns

What reviews say buyers love and hate about Cousin Eddie

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Feet Fit”
5.9%of orders come back
“Not for wide feet”
A buyer, on “Feet Fit”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Cousin Eddie questions

Answered from the same tracked data.