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Cousin Crew Shirts

Fail

Buyers convert on only 0.7% of searches, so Cousin Crew Shirts is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$44K/yr471K searches / yr
90-day growth
+50.4%search demand this quarter
Competition
22%top-5 click share · 36 brands · 35 sellers

Flapen Score

Cousin Crew Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cousin Crew Shirts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cousin Crew Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Cousin Crew Shirts 471K times last year and spent an estimated $44K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
+50.4%
Conversion, latest week
0.7%
Market size, estimated
$44Ka year
Peak month
July3.2× the quietest month
Top search term
cousin crew shirts for kids178K searches a year

02 · Price

A sale here is worth $12.77.

Listings sell for $12.77 on average, from $7.10 to $21.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.77 that is $0 to $1K a year per listing.

Average price
$12.77under the $15 to $100 sweet spot
Price range
$7.10–$21.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #8,080 within Baby Boys. It carries 156 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
1.6%
Average rank
#8,080in Baby Boys
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
156per listing
Listings tracked
101

04 · Newcomers

4 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cousin Crew Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

35

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

22%

Top 20: 55%

Open market

35%

  • Brand 123%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Cousin Crew Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Cousin Crew Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cousin crew shirts for kids178K/yr
  • cousin crew105K/yr
  • cousin crew shirts40K/yr
  • cousin shirts26K/yr
  • cousin shirts for kids24K/yr
  • cousin crew shirt16K/yr
  • cousin shirt19K/yr
  • cousins shirts for kids9K/yr
  • cousin tshirt8K/yr
  • matching cousin outfits7K/yr

Reviews and returns

What reviews say buyers love and hate about Cousin Crew Shirts

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
4.4%of orders come back
“sizes off”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cousin Crew Shirts questions

Answered from the same tracked data.