Couples Matching Outfits

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

0.1%

Market size, estimated

$28Ka year

Peak month

July2.0× the quietest month

Top search term

couples matching outfits373K searches a year

Listings sell for $29.23 on average, from $14.15 to $58.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.23 that is $0 to $3K a year per listing.

Average price

$29.23inside the $15 to $100 sweet spot

Price range

$14.15–$58.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #7,019 within Dresses. It carries 530 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

3.8%

Average rank

#7,019in Dresses

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

530per listing

Listings tracked

64

27 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

5Amazon's first-year sales bar

Average brand age

31 months