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Couples Costumes for Adults

Fail

An estimated 13.2% of orders come back, so Couples Costumes for Adults is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$125K/yr8.1M searches / yr
90-day growth
-16.2%search demand this quarter
Competition
46%top-5 click share · 37 brands · 62 sellers

Flapen Score

Couples Costumes for Adults against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Couples Costumes for Adults is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Couples Costumes for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Couples Costumes for Adults 8.1M times last year and spent an estimated $125K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
8.1M
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.1%
Market size, estimated
$125Ka year
Peak month
October498.0× the quietest month
Top search term
couples costumes1.3M searches a year

02 · Price

A sale here is worth $30.66.

Listings sell for $30.66 on average, from $7.97 to $53.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $30.66 that is $0 to $3K a year per listing.

Average price
$30.66inside the $15 to $100 sweet spot
Price range
$7.97–$53.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #12,972 within Accessory Sets. It carries 1,325 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
23.8%
Average rank
#12,972in Accessory Sets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,325per listing
Listings tracked
47

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Couples Costumes for Adults products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

62

Est. top-5 brand share

51%

Top 20: 87%

Est. top-5 click share

46%

Top 20: 81%

Open market

42%

  • KaKaxi12%
  • Tosjack11%
  • xfcyzlgl10%
  • JUOLOET10%
  • Funziez!8%
  • Kyson6%

Demand

Couples Costumes for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.0M1.5MSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 498.0×

Search terms

Top Couples Costumes for Adults search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • couples costumes1.3M/yr
  • couples halloween costumes724K/yr
  • couple costumes334K/yr
  • couples costumes for adults49K/yr
  • duo costumes138K/yr
  • couple costumes for adults636K/yr
  • halloween costumes for couples328K/yr
  • couple halloween costumes269K/yr
  • couples costume290K/yr
  • couple costume164K/yr

Reviews and returns

What reviews say buyers love and hate about Couples Costumes for Adults

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
13.2%of orders come back
“Tighter than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Couples Costumes for Adults questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data