Couples Costumes for Adults
FailAn estimated 13.2% of orders come back, so Couples Costumes for Adults is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $125K/yr8.1M searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 46%top-5 click share · 37 brands · 62 sellers
Flapen Score
Couples Costumes for Adults against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Couples Costumes for Adults is stronger. Inside it, weaker.
Market
The Couples Costumes for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Couples Costumes for Adults 8.1M times last year and spent an estimated $125K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 8.1M
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $125Ka year
- Peak month
- October498.0× the quietest month
- Top search term
- couples costumes1.3M searches a year
02 · Price
A sale here is worth $30.66.
Listings sell for $30.66 on average, from $7.97 to $53.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $30.66 that is $0 to $3K a year per listing.
- Average price
- $30.66inside the $15 to $100 sweet spot
- Price range
- $7.97–$53.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 13.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #12,972 within Accessory Sets. It carries 1,325 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 23.8%
- Average rank
- #12,972in Accessory Sets
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,325per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Couples Costumes for Adults products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
37 falling
Sellers
62
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
46%
Top 20: 81%
Open market
42%
- Brand 112%
- Brand 211%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 66%
Demand
Couples Costumes for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 498.0×
Search terms
Top Couples Costumes for Adults search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- couples costumes1.3M/yr
- couples halloween costumes724K/yr
- couple costumes334K/yr
- couples costumes for adults49K/yr
- duo costumes138K/yr
- couple costumes for adults636K/yr
- halloween costumes for couples328K/yr
- couple halloween costumes269K/yr
- couples costume290K/yr
- couple costume164K/yr
Reviews and returns
What reviews say buyers love and hate about Couples Costumes for Adults
We read the reviews and the return reasons for every product selling here.
“Tighter than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Couples Costumes for Adults questions
Answered from the same tracked data.









