Is cotton yoga shorts profitable to sell on Amazon United States?

The niche generates $61K/yr across 146 tracked products. 9 of 27 products launched in the last 360 days are still selling. 90-day search growth is +99.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the cotton yoga shorts niche?

37 brands and 67 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in cotton yoga shorts?

Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 6.7% — above our launch gate.

When does demand for cotton yoga shorts peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.2× the quietest.

What does it cost to enter the cotton yoga shorts niche?

Listings span $7.02–$63.64; the average listing price is $23.58 (sweet spot $15–$100). The average incumbent carries 6,992 reviews — the moat a new listing must climb.

cotton yoga shorts

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$23.58

avg listing price — sweet spot $15–$100

Growth

Great+99.5%

90-day search growth — must beat 0% to launch

Price range

Great$7.02–$63.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,991.79

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Market size

Bad$61K

$61K/yr · 238K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, cotton yoga shorts is a $61K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

cotton yoga shorts market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $71K–$94K; units × avg price
Conversion rate: 1.1%
Avg BSR: #537
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 4.0%
Avg brand age: 44 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

71%

Top 20: 95%

Top-5 click share

17%

Top 20: 40%

Open market

25%

Jockey24%
baleaf22%
Bikewa10%
wirarpa8%
Molasus6%
Heathyoga4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +99.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×

Open Trend

Top cotton yoga shorts search terms

womens cycling shorts51K/yr +108.3%0.8% conv.
jockey shorts for women23K/yr +154.0%0.8% conv.
100% cotton biker shorts women17K/yr +127.1%0.7% conv.
bike shorts women with padding25K/yr +15.5%1.4% conv.
jockey shorts13K/yr +83.7%0.4% conv.
cotton bike shorts for women9K/yr +176.5%0.6% conv.
baleaf bermuda shorts women8K/yr +87.4%0.9% conv.
jockey biker shorts women10K/yr +187.6%1.8% conv.
baleaf biker shorts women11K/yr +137.7%1.1% conv.
baleaf shorts women 7 inch9K/yr +14.8%0.5% conv.

All search terms

Top cotton yoga shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jockey Womens 2 Pack 5 Active Bike Shorts

Jockey$19.674.5★686 rev

Jockey Womens 2 Pack 5 Active Bike Shorts

Jockey$19.794.5★686 rev

wirarpa Womens Cotton Boy Shorts Underwear Long Leggings Under Shorts Anti Chafe Bloomers 4 Pack Multicolored Size S

wirarpa$23.734.5★27,888 rev

Heathyoga Womens 4D Padded Bike Shorts with Pockets Padding Cycling Shorts Women Bicycle Shorts Biker Biking Shorts Black

Heathyoga$23.324.6★1,593 rev

Molasus Womens Boxer briefs Cotton Boy Shorts Underwear Anti Chafing Bike Short Long Leg Under Shorts Multicolor 4 Pack Size 5

Molasus$24.554.4★15,748 rev

Newest

by launch date

Jockey Womens Shapewear Skimmies Seamfree Ultralight Smoothing Cooling Shortie Slipshort Light L

Jockey$18.280 rev

3mo ago

Leafigure 2 Pack Womens Biker Shorts with Pockets High Waisted Tummy Control Yoga Shorts for Women Running Gym and Workout Black L-XL

Leafigure$9.516,272 rev

1y ago

Womens Mountain Bike Shorts 4D Padded Cycling Riding Road Biking Bicycle Biker Cycle Padding UPF 50+ Shorts for Women Zipper Pockets(Black M)

Bikewa$32.31852 rev

3y ago

Heathyoga Womens 4D Padded Bike Shorts with Pockets Padding Cycling Shorts Women Bicycle Shorts Biker Biking Shorts Black

Heathyoga$23.321,593 rev

3y ago

Ewedoos Padded Bike Shorts Women 4D Padding Cycling Shorts with Pocket Road Mountain Ride Womens Biking Bicycle Biker Shorts Black

Ewedoos$21.541,694 rev

4y ago

What buyers say about cotton yoga shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit as expected”

Comfort-Overall20%

“is comfortable for me”

Soft Feel9%

“Butter soft”

Quality-Overall6%

“Fair quality for price paid”

Value For Money5%

“Money well spent”

Pockets/Compartments4%

“I love the pockets”

Material Quality4%

“Lightweight material”

Exercise/Sports Suitability3%

“Great exercise pants”

Advertised Vs Actual Product3%

“As advertised”

Stretchability/Expandability/Elasticity2%

“just enough stretch”

What buyers complain about

Size-Overall19%

“Runs large”

Thickness7%

“the material is on the thinner side”

Material Quality6%

“Not impressed with material”

Transparency5%

“you can definitely see through them when you bend over”

Thin4%

“Thin material”

Quality-Overall4%

“Low quality”

Stretchability/Expandability/Elasticity2%

“Are not clear when stretched”

Pockets/Compartments2%

“Tiny pocket”

Comfort-Overall2%

“I cant wear them”

Smell2%

“they smell like cat urine”

Top return reasons

Size-Overall48%

Waist Fit9%

Length8%

Material Quality7%

Thigh Fit5%

Thin4%

Inseam Fit2%

Hip Fit2%

Advertised Vs Actual Product2%

Transparency2%

Common questions

Is cotton yoga shorts profitable to sell on Amazon United States?: The niche generates $61K/yr across 146 tracked products. 9 of 27 products launched in the last 360 days are still selling. 90-day search growth is +99.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the cotton yoga shorts niche?: 37 brands and 67 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in cotton yoga shorts?: Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 6.7% — above our launch gate.
When does demand for cotton yoga shorts peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.2× the quietest.
What does it cost to enter the cotton yoga shorts niche?: Listings span $7.02–$63.64; the average listing price is $23.58 (sweet spot $15–$100). The average incumbent carries 6,992 reviews — the moat a new listing must climb.