Cotton Beanie

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

203K

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

1.5%

Market size, estimated

$41Ka year

Peak month

December3.9× the quietest month

Top search term

cotton hat22K searches a year

Listings sell for $13.45 on average, from $5.93 to $29.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.45 that is $0 to $1K a year per listing.

Average price

$13.45under the $15 to $100 sweet spot

Price range

$5.93–$29.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #203 within Skullies & Beanies. It carries 5,723 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

1.9%

Average rank

#203in Skullies & Beanies

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,723per listing

Listings tracked

134

42 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

42

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months