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Cosplay

Fail

Buyers convert on only 0.1% of searches, so Cosplay is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$106K/yr5.7M searches / yr
90-day growth
+12.3%search demand this quarter
Competition
55%top-5 click share · 26 brands · 42 sellers

Flapen Score

Cosplay against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cosplay is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cosplay market on Amazon at a glance

Shoppers on Amazon United States searched for Cosplay 5.7M times last year and spent an estimated $106K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
5.7M
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
0.1%
Market size, estimated
$106Ka year
Peak month
October4.2× the quietest month
Top search term
cosplay2.2M searches a year

02 · Price

A sale here is worth $23.50.

Listings sell for $23.50 on average, from $5.14 to $45.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.50 that is $2K to $6K a year per listing.

Average price
$23.50inside the $15 to $100 sweet spot
Price range
$5.14–$45.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #12,552 within Exotic Apparel. It carries 2,573 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#12,552in Exotic Apparel
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,573per listing
Listings tracked
33

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cosplay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

42

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

55%

Top 20: 86%

Open market

34%

  • Brand 122%
  • Brand 221%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Cosplay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Cosplay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cosplay2.2M/yr
  • anime cosplay918K/yr
  • cosplay anime207K/yr
  • cosplay women274K/yr
  • anime cosplay women226K/yr
  • anime costume448K/yr
  • cosplays111K/yr
  • cosplay costume248K/yr
  • womens cosplay115K/yr
  • cosplay accessories82K/yr

Reviews and returns

What reviews say buyers love and hate about Cosplay

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Runs a bit small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cosplay questions

Answered from the same tracked data.