- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $106K/yr5.7M searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 55%top-5 click share · 26 brands · 42 sellers
Flapen Score
Cosplay against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cosplay is stronger. Inside it, weaker.
Market
The Cosplay market on Amazon at a glance
Shoppers on Amazon United States searched for Cosplay 5.7M times last year and spent an estimated $106K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 5.7M
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $106Ka year
- Peak month
- October4.2× the quietest month
- Top search term
- cosplay2.2M searches a year
02 · Price
A sale here is worth $23.50.
Listings sell for $23.50 on average, from $5.14 to $45.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.50 that is $2K to $6K a year per listing.
- Average price
- $23.50inside the $15 to $100 sweet spot
- Price range
- $5.14–$45.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #12,552 within Exotic Apparel. It carries 2,573 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #12,552in Exotic Apparel
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 2,573per listing
- Listings tracked
- 33
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Cosplay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
42
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
55%
Top 20: 86%
Open market
34%
- Brand 122%
- Brand 221%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 63%
Demand
Cosplay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 4.2×
Search terms
Top Cosplay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cosplay2.2M/yr
- anime cosplay918K/yr
- cosplay anime207K/yr
- cosplay women274K/yr
- anime cosplay women226K/yr
- anime costume448K/yr
- cosplays111K/yr
- cosplay costume248K/yr
- womens cosplay115K/yr
- cosplay accessories82K/yr
Reviews and returns
What reviews say buyers love and hate about Cosplay
We read the reviews and the return reasons for every product selling here.
“Runs a bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cosplay questions
Answered from the same tracked data.









