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Cosmo and Wanda Costume

Fail

An estimated 10.8% of orders come back, so Cosmo and Wanda Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$39K/yr257K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
53%top-5 click share · 17 brands · 21 sellers

Flapen Score

Cosmo and Wanda Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cosmo and Wanda Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cosmo and Wanda Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Cosmo and Wanda Costume 257K times last year and spent an estimated $39K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
0.8%
Market size, estimated
$39Ka year
Peak month
October73.6× the quietest month
Top search term
cosmo and wanda costume101K searches a year

02 · Price

A sale here is worth $18.33.

Listings sell for $18.33 on average, from $4.38 to $34.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.33 that is $2K to $5K a year per listing.

Average price
$18.33inside the $15 to $100 sweet spot
Price range
$4.38–$34.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #2,593 within Girls. It carries 67 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#2,593in Girls
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
67per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cosmo and Wanda Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

27%

  • Brand 121%
  • Brand 219%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Cosmo and Wanda Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 73.6×

Search terms

Top Cosmo and Wanda Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cosmo and wanda costume101K/yr
  • fairly odd parents costume49K/yr
  • cosmo costume10K/yr
  • fairy odd parents costume17K/yr
  • fairly odd parents crown9K/yr
  • cosmo and wanda crown10K/yr
  • fairly odd parents wings5K/yr
  • wanda fairly odd parents costume4K/yr
  • cosmo wanda costume4K/yr
  • wanda costume fairly odd parents6K/yr

Reviews and returns

What reviews say buyers love and hate about Cosmo and Wanda Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
10.8%of orders come back
“the wings are a bit small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cosmo and Wanda Costume questions

Answered from the same tracked data.