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28

coraline button eyes

Skip it

Prices mostly outside the sweet spot ($9.09–$15.03) — this niche doesn't clear our bar today.

Market size 11Growth 29Conversion 17Competition 9Returns 6Price range 1Avg price 52Brand share 26Review moat 93Quality gap 86

Review moat

Great146.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.27

avg listing price — sweet spot $15–$100

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 261K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Returns

Bad10.2%

return rate — above 5% kills the launch gate

Price range

Bad$9.09–$15.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, coraline button eyes is a $42K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coraline button eyes market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
$184K–$245K
units × avg price
Conversion rate
1.3%
Avg BSR
#1,105
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
15.6%
Avg brand age
33 months
Avg seller age
171 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

5%

  • Cabjiang35%
  • ASVP Shop16%
  • ANZWTLOYY15%
  • XUECHEN13%
  • Coraline11%
  • Mdswjdcw6%
  • Open — no brand owns it (1 brand, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 121.7×

Top coraline button eyes search terms

  • button glasses79K/yr
  • button eye glasses34K/yr
  • coraline button eyes18K/yr
  • coraline glasses34K/yr
  • coraline button glasses24K/yr
  • button glasses coraline24K/yr
  • button sunglasses7K/yr
  • button eyes glasses7K/yr
  • coraline glasses button eyes10K/yr
  • coraline eyes3K/yr
All search terms

Top coraline button eyes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$13K40%$17K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about coraline button eyes

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles33%

“likes to collect things from cartoons she likes”

Value For Money33%

“they were way better than what expected/paid for”

Material Quality33%

“The material is very good”

What buyers complain about

Durability75%

“Broke before able to use”

Strength25%

“Kinda flimsy”

Top return reasons

Size-Overall46%
Quality-Overall10%
Defective Material/Parts10%
Durability7%
Value For Money5%
Advertised Vs Actual Product5%
Design-Overall2%
Cushion2%
Ease Of Cleaning2%
Touch/Button Controls2%

Common questions

Is coraline button eyes profitable to sell on Amazon United States?
The niche generates $42K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (28/100).
How competitive is the coraline button eyes niche?
7 brands and 9 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in coraline button eyes?
Top complaints mined from reviews: Durability, Strength. The return rate is 10.2% — above our launch gate.
When does demand for coraline button eyes peak?
Demand peaks in Oct–Nov; the busiest month runs 121.7× the quietest.
What does it cost to enter the coraline button eyes niche?
Listings span $9.09–$15.03; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.