Coquette

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-30.8%

Conversion, latest week

0.2%

Market size, estimated

$66Ka year

Peak month

December3.1× the quietest month

Top search term

coquette738K searches a year

Listings sell for $19.19 on average, from $4.38 to $127.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.19 that is $0 to $2K a year per listing.

Average price

$19.19inside the $15 to $100 sweet spot

Price range

$4.38–$127.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #27,255 within Socks & Hosiery. It carries 2,078 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

0.8%

Average rank

#27,255in Socks & Hosiery

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

2,078per listing

Listings tracked

53

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months