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Coors Light Shirt

Maybe

Products sell for $24.57 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Coors Light Shirt is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$180K/yr885K searches / yr
90-day growth
+84.1%search demand this quarter
Competition
23%top-5 click share · 19 brands · 34 sellers

Flapen Score

Coors Light Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coors Light Shirt is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coors Light Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Coors Light Shirt 885K times last year and spent an estimated $180K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
+84.1%
Conversion, latest week
0.8%
Market size, estimated
$180Ka year
Peak month
July5.2× the quietest month
Top search term
coors banquet shirt203K searches a year

02 · Price

A sale here is worth $24.57.

Listings sell for $24.57 on average, from $14.56 to $34.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $24.57 that is $2K to $6K a year per listing.

Average price
$24.57inside the $15 to $100 sweet spot
Price range
$14.56–$34.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20,600 within T-Shirts. It carries 492 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
73%
Out of stock, average day
2.0%
Average rank
#20,600in T-Shirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
492per listing
Listings tracked
90

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coors Light Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

23%

Top 20: 56%

Open market

13%

  • Brand 153%
  • Brand 217%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (13 brands, 13%)

Demand

Coors Light Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Coors Light Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coors banquet shirt203K/yr
  • beer shirt141K/yr
  • beer shirts99K/yr
  • beer shirts for men88K/yr
  • coors light shirt74K/yr
  • coors shirt52K/yr
  • beer t shirt44K/yr
  • mens beer t shirts21K/yr
  • coors t shirt14K/yr
  • beer tshirt17K/yr

Reviews and returns

What reviews say buyers love and hate about Coors Light Shirt

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Size up in this shirt”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Coors Light Shirt questions

Answered from the same tracked data.