Is cooling shirt profitable to sell on Amazon United States?

The niche generates $47K/yr across 41 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +167.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the cooling shirt niche?

19 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in cooling shirt?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 3.6%.

When does demand for cooling shirt peak?

Demand peaks in May–Jun–Jul; the busiest month runs 19.8× the quietest.

What does it cost to enter the cooling shirt niche?

Listings span $6.54–$48.59; the average listing price is $23.41 (sweet spot $15–$100). The average incumbent carries 9,153 reviews — the moat a new listing must climb.

cooling shirt

Worth a look

Shows demand growing +167.4% this quarter, but a small market ($47K/yr) keeps it on the watch list.

Growth

Incredible+167.4%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.41

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$6.54–$48.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,152.51

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$47K

$47K/yr · 213K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, cooling shirt is a $47K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

cooling shirt market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $70K–$94K; units × avg price
Conversion rate: 0.9%
Avg BSR: #461
Page quality: 0%
Prime: 95%
Sponsored: 80%
Out of stock: 2.9%
Avg brand age: 37 months
Avg seller age: 144 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

37%

Arctic Cool19%
BAMBOO COOL12%
GritGlacier10%
HovSiyla10%
MAGCOMSEN8%
Kinglaman5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +167.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 19.8×

Open Trend

Top cooling shirt search terms

cooling shirt66K/yr +381.7%0.1% conv.
cooling work shirts for men11K/yr +390.1%0.1% conv.
black dri fit shirt men22K/yr +26.4%1.9% conv.
black dry fit t shirts for men19K/yr +44.2%1.6% conv.
sweat proof shirts for men9K/yr +251.3%0.5% conv.
cooling shirts for men for hot weather9K/yr +551.1%0.1% conv.
90% polyester 10% spandex shirt6K/yr +211.1%0.0% conv.
hanes dri fit shirts for men9K/yr +59.5%0.3% conv.
black dri fit shirt7K/yr +94.7%0.9% conv.
cooling t shirt5K/yr +305.1%0.2% conv.

All search terms

Top cooling shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Arctic Cool Mens Crew Neck Cooling T-Shirt Sweat-Activated Moisture Wicking Performance Tee for Hot Weather Outdoor Work & Training Polar Blue XL

Arctic Cool$37.614.5★4,363 rev

HovSiyla 5 Pack Running Shirts Men Sport Tops Dry Fit Gym Wicking Athletic T Shirts Breathable Cool Workout Shirts Black L

HovSiyla$22.654.6★4,082 rev

GritGlacier Instant Cooling Workout T-Shirt Quick Dry Performance Athletic Tee for Running Gym & Training Moisture Wicking Comfort Undershirt(Frost Blue L)

GritGlacier$29.084.9★16 rev

GritGlacier Instant Cooling Workout T-Shirt Quick Dry Performance Athletic Tee for Running Gym & Training Moisture Wicking Comfort Undershirt(Frost Blue XL)

GritGlacier$28.844.8★24 rev

BAMBOO COOL Mens Undershirts Moisture Wicking Crewneck T Shirts Breathable Stretch Soft Tees for Men 6 Pack

BAMBOO COOL$48.504.5★1,990 rev

Newest

by launch date

GritGlacier Instant Cooling Workout T-Shirt Quick Dry Performance Athletic Tee for Running Gym & Training Moisture Wicking Comfort Undershirt(Frost Blue L)

GritGlacier$29.0816 rev

3mo ago

GritGlacier Instant Cooling Workout T-Shirt Quick Dry Performance Athletic Tee for Running Gym & Training Moisture Wicking Comfort Undershirt(Frost Blue XL)

GritGlacier$28.8424 rev

3mo ago

baleaf Ice Cooling Running Shirts for Men Short Sleeve Athletic Workout T-Shirts UPF 50+ Sun Protection Quick Dry Moisture Wicking Tee Navy Blue L

baleaf$17.9939 rev

5mo ago

baleaf Women Ice Cooling Running Shirts Quick Dry Tops Light Pink L

baleaf$17.7085 rev

6mo ago

OYGSieg 5 Pack Mens Workout Shirts Quick Dry Short Sleeve Athletic Crew Neck T-Shirts for Running Gym Training Fitness 5B XL

OYGSieg$22.071,349 rev

6mo ago

What buyers say about cooling shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fits as expected”

Quality-Overall14%

“Quality shirts”

Comfort-Overall10%

“Good comfortable”

Value For Money8%

“Excellent value”

Material Quality5%

“Great material, comfortable, breathable”

Soft Feel5%

“soft, comfortable and breathable”

Color4%

“Colors are nice”

Weight Light4%

“Very lightweight and comfortable”

Advertised Vs Actual Product3%

“just as advertised”

Breathability3%

“Breathable”

What buyers complain about

Size-Overall21%

“Too short”

Material Quality8%

“Horrible quality/material”

Quality-Overall6%

“Not of the Hanes quality that I expected”

Shrinkage Resistance6%

“shrink a lot”

Thickness4%

“Kinda thin material”

Comfort-Overall3%

“Scratchy and uncomfortable”

Sweat Resistance2%

“I sweat a lot”

Value For Money2%

“cost went up to an unreasonable price”

Color2%

“color fades product”

Thin2%

“Thin material”

Top return reasons

Size-Overall50%

Material Quality10%

Length7%

Chest Fit6%

Thin5%

Sleeve Fit3%

Advertised Vs Actual Product2%