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Cooling Shirt

Maybe

Search demand grew +167.4% this quarter. But shoppers spend an estimated $47K a year here, so Cooling Shirt is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$47K/yr213K searches / yr
90-day growth
+167.4%search demand this quarter
Competition
36%top-5 click share · 19 brands · 64 sellers

Flapen Score

Cooling Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cooling Shirt is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Cooling Shirt 213K times last year and spent an estimated $47K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +167.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+167.4%
Conversion, latest week
0.9%
Market size, estimated
$47Ka year
Peak month
June19.8× the quietest month
Top search term
cooling shirt66K searches a year

02 · Price

A sale here is worth $23.41.

Listings sell for $23.41 on average, from $6.54 to $48.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.41 that is $0 to $2K a year per listing.

Average price
$23.41inside the $15 to $100 sweet spot
Price range
$6.54–$48.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #461 within Active Shirts & Tees. It carries 9,153 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
2.9%
Average rank
#461in Active Shirts & Tees
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,153per listing
Listings tracked
41

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cooling Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

64

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

37%

  • Brand 119%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Cooling Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 19.8×

Search terms

Top Cooling Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling shirt66K/yr
  • cooling work shirts for men11K/yr
  • black dri fit shirt men22K/yr
  • black dry fit t shirts for men19K/yr
  • sweat proof shirts for men9K/yr
  • cooling shirts for men for hot weather9K/yr
  • 90% polyester 10% spandex shirt6K/yr
  • hanes dri fit shirts for men9K/yr
  • black dri fit shirt7K/yr
  • cooling t shirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Shirt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Too short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cooling Shirt questions

Answered from the same tracked data.