Is cooling hoodie towel profitable to sell on Amazon United States?

The niche generates $144K/yr across 67 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is +65.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the cooling hoodie towel niche?

37 brands and 52 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in cooling hoodie towel?

Top complaints mined from reviews: Size-Overall, Material Quality, Smell. The return rate is 3.8%.

When does demand for cooling hoodie towel peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 28.4× the quietest.

What does it cost to enter the cooling hoodie towel niche?

Listings span $9.29–$79.71; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 1,736 reviews — the moat a new listing must climb.

cooling hoodie towel

Worth a look

Shows a sweet-spot price point ($24.37 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$24.37

avg listing price — sweet spot $15–$100

Price range

Great$9.29–$79.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Growth

Great+65.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,735.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Market size

Okay$144K

$144K/yr · 290K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cooling hoodie towel is a $144K/yr Amazon United States market (290K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

cooling hoodie towel market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,523
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.3%
Avg brand age: 37 months
Avg seller age: 138 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

28%

Top 20: 55%

Open market

47%

MAGCOMSEN17%
MISSION15%
PINSPARK5%
CSITE5%
HovSiyla5%
Roadbox5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +65.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 28.4×

Open Trend

Top cooling hoodie towel search terms

cooling hoodie towel28K/yr +391.8%1.7% conv.
cooling hoodie24K/yr +242.4%1.3% conv.
hooded t shirts for men24K/yr +12.8%0.3% conv.
dustri co sun hoodie7K/yr +297.3%0.6% conv.
cooling hood9K/yr +423.1%1.1% conv.
dri fit hoodies for men21K/yr -3.3%0.2% conv.
dry fit hoodies for men19K/yr +9.4%0.4% conv.
t shirt hoodies for men19K/yr +6.3%0.4% conv.
columbia sun hoodie9K/yr +168.8%0.1% conv.
tshirt hoodies men18K/yr +5.2%0.3% conv.

All search terms

Top cooling hoodie towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MISSION Cooling Hoodie Towel- Sport Hood Towel Cools when Wet UPF 50 Contours Your Head to Stay in Place- Black

MISSION$20.804.4★6,765 rev

Fishing Shirts for Men UPF 50+ Performance Hoodie Shirts Long Sleeve Sun Protection Moisture Wicking Dry Fit Shirts Active T-Shirt Black

MAGCOMSEN$12.304.6★3,199 rev

MAGCOMSEN Mens Long Sleeve Hoodie for Men Sun Shirts UV Protection with Hooded Quick Dry Fishing Athletic Workout Shirts Black

MAGCOMSEN$12.534.6★3,199 rev

MAGCOMSEN Short Sleeve Hoodies for Men Hoodie Gym Athletic Lightweight Shirts Summer Moisture Wicking Pullover Workout Top Black

MAGCOMSEN$14.364.3★675 rev

PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy

PINSPARK$14.834.6★797 rev

Newest

by launch date

PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy

PINSPARK$14.83797 rev

1mo ago

FROGG TOGGS Chilly Pro Cooling Hoodie Gray

FROGG TOGGS$19.6156 rev

4mo ago

BOOJO 4 Pack Sun Hoodie for Men - UV UPF 50+ Fishing Shirts Long Sleeve Lightweight Tops for Athletic Running Gym Workout

BOOJO$27.23230 rev

7mo ago

PINSPARK Mens Short Sleeve Hoodie Gym Shirts - Lightweight Quick-Dry Athletic Pullover Hooded Tee for Workout Fitness Black

PINSPARK$11.95126 rev

7mo ago

JMIERR Mens Hooded T-shirts Cotton Fashion Clothing Athletic Hoodies with Pocket Short Sleeve Summer Tops for Men Baby Blue L

JMIERR$14.14230 rev

8mo ago

What buyers say about cooling hoodie towel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“fits to size”

Comfort-Overall12%

“Very comfortable”

Quality-Overall10%

“it is well made”

Value For Money7%

“Good Value”

Weight Light7%

“Great lightweight hoodie at a great price”

Material Quality5%

“material is super comfy”

Warmth4%

“I like it because it provides enough warmth without feeling over heated”

Color3%

“Love the colors”

Soft Feel3%

“Very soft”

Suitability Hot Weather2%

“light weight and comfortable for the summertime”

What buyers complain about

Size-Overall26%

“Runs small and short”

Material Quality5%

“Very cheap material”

Smell4%

“Chemical smell”

Quality-Overall3%

“Lower quality than I would have guessed even at this price”

Thin3%

“Too thin”

Sleeve Fit2%

“the sleeves are to long”

Allergies2%

“to be honest I still feel like I get burned on the back through the shirt”

Sweat Resistance2%

“I tend to sweat a bit too much compared to any other outdoors shirts I have”

Comfort-Overall2%

“not very comfortable”

Thickness2%

“Thin”

Top return reasons

Size-Overall54%

Chest Fit7%

Material Quality7%

Length5%

Sleeve Fit5%

Color4%