Cooling
MaybeSearch demand grew +355.2% this quarter. But the average product has 6,014 reviews to catch up to, so Cooling is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 4557
- Market size
- $261K/yr757K searches / yr
- 90-day growth
- +355.2%search demand this quarter
- Competition
- 69%top-5 click share · 17 brands · 34 sellers
Flapen Score
Cooling against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cooling is stronger. Inside it, weaker.
Market
The Cooling market on Amazon at a glance
Shoppers on Amazon United States searched for Cooling 757K times last year and spent an estimated $261K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +355.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.
- Searches, last 12 months
- 757K
- Growth, 90 days vs prior 90
- +355.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $261Ka year
- Peak month
- July14.3× the quietest month
- Top search term
- cooling330K searches a year
02 · Price
A sale here is worth $12.61.
Listings sell for $12.61 on average, from $5.71 to $20.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.61 that is $9K to $13K a year per listing.
- Average price
- $12.61under the $15 to $100 sweet spot
- Price range
- $5.71–$20.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$13K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #855 within Sport Headbands. It carries 6,014 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #855in Sport Headbands
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 6,014per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Cooling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
34
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
23%
- Brand 126%
- Brand 222%
- Brand 312%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Cooling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.3×
Search terms
Top Cooling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cooling330K/yr
- neck cooling63K/yr
- neck coolers for hot weather70K/yr
- cooling neck40K/yr
- stay cool26K/yr
- cooling items for extreme heat17K/yr
- cooling accessories for hot weather24K/yr
- keep cool23K/yr
- cooling items15K/yr
- neck coolers for extremely hot weather19K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling
We read the reviews and the return reasons for every product selling here.
“They are a little tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling questions
Answered from the same tracked data.









