Cool Sunglasses
FailShoppers spend an estimated $59K a year here, so Cool Sunglasses is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $59K/yr203K searches / yr
- 90-day growth
- +37.5%search demand this quarter
- Competition
- 41%top-5 click share · 31 brands · 41 sellers
Flapen Score
Cool Sunglasses against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cool Sunglasses is stronger. Inside it, weaker.
Market
The Cool Sunglasses market on Amazon at a glance
Shoppers on Amazon United States searched for Cool Sunglasses 203K times last year and spent an estimated $59K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- +37.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $59Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- fun sunglasses123K searches a year
02 · Price
A sale here is worth $24.41.
Listings sell for $24.41 on average, from $6.87 to $430.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.41 that is $0 to $2K a year per listing.
- Average price
- $24.41inside the $15 to $100 sweet spot
- Price range
- $6.87–$430.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #595 within Sunglasses & Eyewear Accessories. It carries 2,065 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #595in Sunglasses & Eyewear Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,065per listing
- Listings tracked
- 45
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cool Sunglasses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
41
Top-5 brand share
56%
Top 20: 90%
Top-5 click share
41%
Top 20: 74%
Open market
40%
- Brand 122%
- Brand 216%
- Brand 39%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Cool Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Search terms
Top Cool Sunglasses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fun sunglasses123K/yr
- unique sunglasses36K/yr
- sunglasses cool12K/yr
- tinted glasses for women20K/yr
- sunglasses 90s6K/yr
- cool glasses for women5K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Sunglasses
We read the reviews and the return reasons for every product selling here.
“Too wide”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Sunglasses questions
Answered from the same tracked data.









