Cool Gifts for 2 Year Olds

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

1.7%

Market size, estimated

$95Ka year

Peak month

December3.0× the quietest month

Top search term

2nd birthday gifts for boys75K searches a year

Listings sell for $22.46 on average, from $15.25 to $27.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.46 that is $6K to $11K a year per listing.

Average price

$22.46inside the $15 to $100 sweet spot

Price range

$15.25–$27.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Baby Boys. It carries 14,411 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Baby Boys

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

14,411per listing

Listings tracked

3

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months