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Cool Costumes

Fail

Buyers convert on only 0.1% of searches, so Cool Costumes is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$21K/yr446K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
22%top-5 click share · 52 brands · 59 sellers

Flapen Score

Cool Costumes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cool Costumes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Costumes market on Amazon at a glance

Shoppers on Amazon United States searched for Cool Costumes 446K times last year and spent an estimated $21K. The top 5 brands take 39% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
0.1%
Market size, estimated
$21Ka year
Peak month
October38.7× the quietest month
Top search term
trajes25K searches a year

02 · Price

A sale here is worth $46.86.

Listings sell for $46.86 on average, from $9.55 to $86.61. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $46.86 that is $0 to $5K a year per listing.

Average price
$46.86inside the $15 to $100 sweet spot
Price range
$9.55–$86.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #822 within Suits & Sport Coats. It carries 2,655 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
6.9%
Average rank
#822in Suits & Sport Coats
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,655per listing
Listings tracked
94

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cool Costumes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

59

Top-5 brand share

39%

Top 20: 77%

Top-5 click share

22%

Top 20: 51%

Open market

58%

  • Brand 112%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Cool Costumes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.7×

Search terms

Top Cool Costumes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trajes25K/yr
  • cool costumes58K/yr
  • costum27K/yr
  • et costume26K/yr
  • male costume21K/yr
  • costume mens14K/yr
  • big and tall costumes for men39K/yr
  • adult male costume21K/yr
  • disfraz para adultos hombres26K/yr
  • costume for men adult15K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Costumes

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
8.9%of orders come back
“pants are too big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cool Costumes questions

Answered from the same tracked data.