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Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

430K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

0.7%

Market size, estimated

$65Ka year

Peak month

December2.7× the quietest month

Top search term

elmo shoes35K searches a year

Listings sell for $20.85 on average, from $8.37 to $100.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.85 that is $0 to $2K a year per listing.

Average price

$20.85inside the $15 to $100 sweet spot

Price range

$8.37–$100.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #982 within Baby Boys. It carries 611 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

8.6%

Average rank

#982in Baby Boys

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

611per listing

Listings tracked

242

77 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

77

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months