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Cookie Monster Costume Kids

Fail

An estimated 12.6% of orders come back, so Cookie Monster Costume Kids is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$10K/yr68K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
44%top-5 click share · 12 brands · 31 sellers

Flapen Score

Cookie Monster Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cookie Monster Costume Kids is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Monster Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Cookie Monster Costume Kids 68K times last year and spent an estimated $10K. The top 5 brands take 84% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
0.5%
Market size, estimated
$10Ka year
Top search term
cookie monster costume kids30K searches a year

02 · Price

A sale here is worth $33.06.

Listings sell for $33.06 on average, from $15.91 to $95.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $33.06 that is $0 to $3K a year per listing.

Average price
$33.06inside the $15 to $100 sweet spot
Price range
$15.91–$95.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 35.6% of listings are out of stock. The average listing ranks #21,894 within Sleepwear & Robes. It carries 178 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
65%
Out of stock, average day
35.6%
Average rank
#21,894in Sleepwear & Robes
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
178per listing
Listings tracked
31

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cookie Monster Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

31

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

12%

  • Brand 154%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Cookie Monster Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 12.4× · 9 of 12 months tracked

Search terms

Top Cookie Monster Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie monster costume kids30K/yr
  • cookie monster onesie kids11K/yr
  • kids cookie monster costume17K/yr
  • cookie monster onesie kids 10-125K/yr
  • cookie monster costume kids 10-125K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Monster Costume Kids

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
67%of negative reviews mention “Size-Overall”
12.6%of orders come back
“runs very small”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cookie Monster Costume Kids questions

Answered from the same tracked data.