converse shoe laces
Skip itPrices mostly outside the sweet spot ($3.33–$9.89) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$134K$134K/yr · 304K searches
Review moat
Bad5,384.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Avg price
Bad$6.56avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$3.33–$9.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, converse shoe laces is a $134K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
converse shoe laces market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $164K–$197K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 7.4%
- Avg brand age
- 68 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- Endoto34%
- VSUDO27%
- UamGlsob18%
- UpUGo12%
- Aiahoel4%
- Maple&CA2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.1×
Top converse shoe laces search terms
- converse shoe laces100K/yr
- converse laces47K/yr
- converse laces high top21K/yr
- converse high top shoe laces14K/yr
- converse shoe laces high top20K/yr
- shoe laces for converse high tops15K/yr
- converse high top laces15K/yr
- converse shoelaces11K/yr
- shoelaces for converse high tops9K/yr
- converse replacement laces7K/yr
Top converse shoe laces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Endoto Elastic Shoe Laces for Converse High Top and Low Top Flat Stretchy Bungee Replacement Shoelaces(Color:White Size:54Inch)
Endoto$7.214.5★642 rev
VSUDO 63 Flat White Shoe Laces for Sneakers Shoelaces for Sneakers Replacements High Top Shoe Strings for Women or Men (1 Pair-White-160CM)
VSUDO$7.104.6★6,650 rev
UamGlsob 2 Pairs 5/16 Wide Elastic Shoe Laces Replacement Laces for Converse High Tops Sneakers Stretch Flat Shoelaces Shoe Strings for Vans High Tops Skate (03-White 54)
UamGlsob$7.664.7★1,313 rev
UpUGo 3 Pair Flat Shoe laces 5/16 Wide Shoelaces for Athletic Running Sneakers Shoes Boot Strings
UpUGo$5.994.6★17,632 rev
Endoto 2 Pairs Elastic Shoe Laces for Converse High Top and Low Top Flat Stretchy Bungee Replacement Shoelaces(Color:White Size:58Inch)
Endoto$7.344.6★125 rev
Newest
by launch date
Maple&CA 4 Pairs of Flat Shoelaces for Sneakers Athletic Shoes Casual Sneakers and Converse High Tops Suitable for Kids and Adults (Black+White 54(137CM))
Maple&CA$4.68116 rev
Aiahoel 5/16 Double Layer Flat Shoelaces - Non-Slip No-Fray No-Pilling 21 Colors & 14 Sizes Universal Fit for Sneakers Boots Dress Shoes White 54(137cm)
Aiahoel$4.68255 rev
YOLCAR White Flat Shoe Laces Sturdy Polyester with Anti-Break Tips Suitable for Sneaker Hat Strings Pants Strings and Bags 120cm/47inch
YOLCAR$3.87293 rev
VGUBLG Shoelaces for Sneakers 1 Pair Athletic Shoelace Flat Shoe laces forKids and Adults in 24-79 Shoe String White 54
VGUBLG$3.331,046 rev
UamGlsob Long Shoe Laces for Converse High Top Sneakers 5/16 Flat Cotton Premium Extra Long Shoelaces Replacement Strings (White 63/160cm)
UamGlsob$8.2175 rev
Trending
90-day click momentumAiahoel 5/16 Double Layer Flat Shoelaces - Non-Slip No-Fray No-Pilling 21 Colors & 14 Sizes Universal Fit for Sneakers Boots Dress Shoes White 54(137cm)
Aiahoel$4.684.7★
Endoto 2 Pairs Elastic Shoe Laces for Converse High Top and Low Top Flat Stretchy Bungee Replacement Shoelaces(Color:White Size:58Inch)
Endoto$7.344.6★
UamGlsob Long Shoe Laces for Converse High Top Sneakers 5/16 Flat Cotton Premium Extra Long Shoelaces Replacement Strings (White 63/160cm)
UamGlsob$8.214.2★
Endoto 2 Pairs Elastic Shoe Laces for Converse High Top and Low Top Flat Stretchy Bungee Replacement Shoelaces(Color:White Size:50Inch)
Endoto$7.854.6★
Maple&CA 4 Pairs of Flat Shoelaces for Sneakers Athletic Shoes Casual Sneakers and Converse High Tops Suitable for Kids and Adults (Black+White 54(137CM))
Maple&CA$4.684.7★
What buyers say about converse shoe laces
What buyers praise and complain about, mined from review topics.What buyers love
“Just as advertised”
“Good quality and arrived as expected”
“Good fit”
“Good length”
“Easy to use”
“The color is exactly what I wanted”
“The stretch is great”
“Worth the value”
“They felt durable”
“They feel like the same material as the original laces”
What buyers complain about
“Fell off on day 1”
“Exchange for longer length”
“Over priced”
“Doesn't stretch as expected”
“Different than expected”
“I wish they came in other colors so I could try them in another pair that are not slip ons and are black”
“These were so uncomfortable that I ended up throwing them out”
“a little long”
“Shoelaces feel very flimsy and cheap”
“No instructions”
Top return reasons
Common questions
- Is converse shoe laces profitable to sell on Amazon United States?
- The niche generates $134K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the converse shoe laces niche?
- 9 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in converse shoe laces?
- Top complaints mined from reviews: Durability, Length, Value For Money. The return rate is 1.4%.
- When does demand for converse shoe laces peak?
- Demand peaks in Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the converse shoe laces niche?
- Listings span $3.33–$9.89; the average listing price is $6.56 (sweet spot $15–$100). The average incumbent carries 5,385 reviews — the moat a new listing must climb.