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Converse Shoe Laces

Fail

Prices span $3.33–$9.89, mostly outside the sweet spot, so Converse Shoe Laces is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$134K/yr304K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
72%top-5 click share · 9 brands · 11 sellers

Flapen Score

Converse Shoe Laces against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Converse Shoe Laces is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Converse Shoe Laces market on Amazon at a glance

Shoppers on Amazon United States searched for Converse Shoe Laces 304K times last year and spent an estimated $134K. The top 5 brands take 95% of clicks. Demand peaks in Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
6.7%
Market size, estimated
$134Ka year
Peak month
August2.1× the quietest month
Top search term
converse shoe laces100K searches a year

02 · Price

A sale here is worth $6.56.

Listings sell for $6.56 on average, from $3.33 to $9.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $6.56 that is $7K to $8K a year per listing.

Average price
$6.56under the $15 to $100 sweet spot
Price range
$3.33–$9.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #187 within Shoe, Jewelry & Watch Accessories. It carries 5,385 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#187in Shoe, Jewelry & Watch Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,385per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Converse Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Brand 134%
  • Brand 227%
  • Brand 318%
  • Brand 412%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Converse Shoe Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Converse Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • converse shoe laces100K/yr
  • converse laces47K/yr
  • converse laces high top21K/yr
  • converse high top shoe laces14K/yr
  • converse shoe laces high top20K/yr
  • shoe laces for converse high tops15K/yr
  • converse high top laces15K/yr
  • converse shoelaces11K/yr
  • shoelaces for converse high tops9K/yr
  • converse replacement laces7K/yr

Reviews and returns

What reviews say buyers love and hate about Converse Shoe Laces

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Durability”
1.4%of orders come back
“Fell off on day 1”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Converse Shoe Laces questions

Answered from the same tracked data.