Is converse profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 71 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (49/100).

How competitive is the converse niche?

10 brands and 18 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in converse?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.3% — above our launch gate.

When does demand for converse peak?

Demand peaks in Aug–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the converse niche?

Listings span $15.15–$98.83; the average listing price is $49.62 (sweet spot $15–$100). The average incumbent carries 10,868 reviews — the moat a new listing must climb.

converse

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Price range

Incredible$15.15–$98.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.62

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Market size

Great$1.3M

$1.3M/yr · 14.9M searches

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,868.49

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, converse is a $1.3M/yr Amazon United States market (14.9M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

converse market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 0.2%
Avg BSR: #16,262
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 18.4%
Avg brand age: 45 months
Avg seller age: 131 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

27%

Top 20: 56%

Open market

Converse77%
ZGR9%
CONVERSE ALL STAR4%
OPOEE2%
LIFESPELL2%
Haifago2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top converse search terms

converse women3.9M/yr +20.7%0.1% conv.
converse3.7M/yr +9.6%0.1% conv.
converse men1.8M/yr +22.9%0.2% conv.
converse chuck taylor422K/yr +59.5%0.1% conv.
converse high tops813K/yr -19.9%0.1% conv.
chuck taylors men362K/yr +18.0%0.3% conv.
converse shoes women546K/yr -29.0%0.1% conv.
high top sneakers for women410K/yr -22.2%0.0% conv.
womens converse379K/yr -2.8%0.1% conv.
black converse319K/yr +19.4%0.2% conv.

All search terms

Top converse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Converse Unisex Adult Chuck Taylor All Star High Top Black 13 Womens/11 Mens

Converse$53.514.6★31,210 rev

Converse Unisex Adult Chuck Taylor All Star Low Top Optical White 12 Womens/10 Mens

Converse$53.714.5★41,028 rev

Converse Unisex Adult Chuck Taylor All Star High Top Optical White 12 Womens/10 Mens

Converse$46.854.6★31,210 rev

ZGR Womens High Top Canvas Sneakers Lace up Canvas Shoes Casual Tennis Walking Shoes(Black.US9)

ZGR$20.534.6★3,128 rev

Converse Womens Chuck Patch Jogger Converse Black Medium

Converse$59.184.8★13 rev

Newest

by launch date

Converse Unisex Chuck 70 Canvas & Suede Sneakers Egret/Hay Day 7 US Women/5 US Men

CONVERSE ALL STAR$89.520 rev

6mo ago

Converse Womens Chuck Patch Jogger Converse Black Medium

Converse$59.1813 rev

10mo ago

Converse Unisex Lifestyle 1998 Suede Sneakers Deep Bordeaux/White/Gum 14.5 US Women/13 US Men

Converse$67.990 rev

1y ago

Converse Womens Chuck Taylor All Star Madison MID White/Black/White 8

Converse$64.222,401 rev

1y ago

ZGR Womens High Top Canvas Sneakers Lace up Canvas Shoes Casual Tennis Walking Shoes(Black.US9)

ZGR$20.533,128 rev

2y ago

What buyers say about converse

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“The fit is accurate”

Comfort-Overall21%

“Comfortable and cute”

Value For Money13%

“Great shoe at a great price”

Quality-Overall11%

“they're very well made”

Shape/Style4%

“I like the style as well”

Durability4%

“feels durable”

Advertised Vs Actual Product3%

“Exactly like I remember”

Color3%

“The color is great”

Exercise/Sports Suitability2%

“Really great for drumming on the drum kit”

Weight Light2%

“Lightweight”

What buyers complain about

Size-Overall36%

“Too small”

Durability8%

“Broke on First Use”

Quality-Overall7%

“Terrible quality”

Product Condition5%

“you could tell they were used when they were supposed to be new”

Feet Fit5%

“TOO BIG SHOES”

Value For Money3%

“The price is a little higher than others”

Comfort-Overall3%

“are not comfortable for me”

Arch Support3%

“No arch support”

Weight Heavy2%

“Too heavy for me”

Material Quality1%

“The material is a little more silky than my prefers”

Top return reasons

Size-Overall33%

Feet Fit29%

Length21%

Width7%

Advertised Vs Actual Product2%

Comfort-Overall2%

Shape/Style1%

Color1%

Product Condition1%