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Compression Bra

Fail

An estimated 12.0% of orders come back, so Compression Bra is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$273K/yr1.1M searches / yr
90-day growth
+9.3%search demand this quarter
Competition
32%top-5 click share · 15 brands · 20 sellers

Flapen Score

Compression Bra against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Compression Bra is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compression Bra market on Amazon at a glance

Shoppers on Amazon United States searched for Compression Bra 1.1M times last year and spent an estimated $273K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
1.1%
Market size, estimated
$273Ka year
Peak month
October1.9× the quietest month
Top search term
surgical bra212K searches a year

02 · Price

A sale here is worth $22.79.

Listings sell for $22.79 on average, from $9.72 to $66.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $22.79 that is $2K to $6K a year per listing.

Average price
$22.79inside the $15 to $100 sweet spot
Price range
$9.72–$66.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
12.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #227 within Lingerie. It carries 7,700 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#227in Lingerie
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
7,700per listing
Listings tracked
57

04 · Newcomers

6 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Compression Bra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

32%

Top 20: 66%

Open market

9%

  • Brand 130%
  • Brand 226%
  • Brand 319%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 9%)

Demand

Compression Bra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Compression Bra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surgical bra212K/yr
  • post surgery bra160K/yr
  • compression bra post surgery145K/yr
  • post op bra53K/yr
  • brasier postquirurgico de senos56K/yr
  • post surgical bra front closure50K/yr
  • breast augmentation post op bra50K/yr
  • post surgery compression bra62K/yr
  • surgical bras post surgery after breast augmentation48K/yr
  • breast reduction bra34K/yr

Reviews and returns

What reviews say buyers love and hate about Compression Bra

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Size-Overall”
12.0%of orders come back
“Ran small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Compression Bra questions

Answered from the same tracked data.