compass necklace
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.11avg listing price — sweet spot $15–$100
Price range
Great$9.83–$71.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great390.24avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$122K$122K/yr · 348K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, compass necklace is a $122K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
compass necklace market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $132K–$166K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,360
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 4.3%
- Avg brand age
- 41 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
13
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- Love You This Much49%
- Eusense19%
- GAVU7%
- KISSCLOUD6%
- AZFVBQL4%
- Shonyin4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.9% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 1.9×
Top compass necklace search terms
- compass necklace108K/yr
- compass necklace for women103K/yr
- compass necklace for men27K/yr
- compass pendant17K/yr
- gold compass necklace for women12K/yr
- mens compass necklace12K/yr
- gold compass necklace11K/yr
- compass jewelry12K/yr
- working compass necklace9K/yr
- compass jewelry women8K/yr
Top compass necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love You This Much To The Graduate Compass Necklace Graduation Gift for Him Best Gift for College Graduate Graduating Son (Compass Necklace Classic Stainless)
Love You This Much$44.704.7★135 rev
Eusense Compass Necklace for Women Men 925 Sterling Silver Jewelry Crystals Moonstone Pendant Gifts for Her Him Birthday Anniversary Wedding Lover Graduation Valentine
Eusense$56.404.2★249 rev
Love You This Much To The Graduate Compass Necklace Graduation Gift for Him Best Gift for College Graduate Present for Son Graduating (Compass Necklace Gunmetal Black)
Love You This Much$44.764.7★135 rev
Compass Necklace for Women Men 925 Sterling Silver Jewelry I Love You Necklace 100 Languages Stone North Star Pendant Gifts for Her Him Birthday Anniversary Wedding Lover Graduation Valentine Travel
Eusense$54.724.2★249 rev
KISSCLOUD Compass Necklace for Women 14K Gold Plated CZ Crystal Compass Pendant Charm Necklace Chain Trendy Jewelry Graduation Gift
KISSCLOUD$14.134.6★32 rev
Newest
by launch dateKISSCLOUD Compass Necklace for Women 14K Gold Plated CZ Crystal Compass Pendant Charm Necklace Chain Trendy Jewelry Graduation Gift
KISSCLOUD$14.1332 rev
GUOKE Compass Necklace for Women - Dainty Gold Necklace 14K Gold Plated Compass Necklace Graduation Necklace Jewelry for Women
GUOKE$12.88762 rev
Galis Dainty Necklace - 15.7 Cubic Zirconia for Women with Compass Pendant Gold Plated Chain Necklaces Womens Trendy Accessories CZ Diamond Solitaire with Lobster Clasp Minimalist Gift
Galis$23.64484 rev
GAVU 14K Gold-Plated 925 Sterling Silver Compass Necklace for Women Dainty Charm Necklace for Women
GAVU$31.9218 rev
GAVU 925 Sterling Silver Diamond Compass Necklace for Women Cubic Zirconia Compass Necklace
GAVU$31.8511 rev
Trending
90-day click momentumLove You This Much To The Graduate Compass Necklace Graduation Gift for Him Best Gift for College Graduate Present for Son Graduating (Compass Necklace Gunmetal Black)
Love You This Much$44.764.7★
Love You This Much To The Graduate Compass Necklace Graduation Gift for Him Best Gift for College Graduate Graduating Son (Compass Necklace Classic Stainless)
Love You This Much$44.704.7★
Love You This Much To The Graduate Compass Necklace Graduation Gift for Him Best Gift for College Graduate Son Graduating (Compass Necklace 18k Gold Finish)
Love You This Much$49.434.7★
Compass Necklace for Women Men 925 Sterling Silver Jewelry I Love You Necklace 100 Languages Stone North Star Pendant Gifts for Her Him Birthday Anniversary Wedding Lover Graduation Valentine Travel
Eusense$54.724.2★
GAVU 14K Gold-Plated 925 Sterling Silver Compass Necklace for Women Dainty Charm Necklace for Women
GAVU$31.924.2★
What buyers say about compass necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Quality of compass necklace is worth price”
“Very inspiring gift”
“Exactly as described”
“Fit, Comfort, Chain strength, Durability, Quality, Chain length”
“It fits well”
“Great price”
“Dainty, meaningful compass design”
“Feels nice in the hand”
“Its durable and thick”
“still looks new”
What buyers complain about
“a little smaller than I expected”
“Looks too cheap not anything like pictured”
“For 60$ it looks cheap”
“Dark color takes away detail”
“Do not work”
“poor material for that money and too spensive”
“the chain is terrible”
“It gave out after just one month”
“Not a working Compass”
Top return reasons
Common questions
- Is compass necklace profitable to sell on Amazon United States?
- The niche generates $122K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the compass necklace niche?
- 11 brands and 13 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in compass necklace?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.1%.
- When does demand for compass necklace peak?
- Demand peaks in May–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the compass necklace niche?
- Listings span $9.83–$71.97; the average listing price is $33.11 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.