Skip to content

Compass Necklace

Fail

Buyers convert on only 1.1% of searches, so Compass Necklace is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$122K/yr348K searches / yr
90-day growth
+28.9%search demand this quarter
Competition
65%top-5 click share · 11 brands · 13 sellers

Flapen Score

Compass Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Compass Necklace is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compass Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Compass Necklace 348K times last year and spent an estimated $122K. The top 5 brands take 84% of clicks. Demand peaks in May–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
1.1%
Market size, estimated
$122Ka year
Peak month
December1.9× the quietest month
Top search term
compass necklace108K searches a year

02 · Price

A sale here is worth $33.11.

Listings sell for $33.11 on average, from $9.83 to $71.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $33.11 that is $0 to $3K a year per listing.

Average price
$33.11inside the $15 to $100 sweet spot
Price range
$9.83–$71.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,360 within Jewelry. It carries 390 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#2,360in Jewelry
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
390per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Compass Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • Brand 149%
  • Brand 219%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Compass Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Compass Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • compass necklace108K/yr
  • compass necklace for women103K/yr
  • compass necklace for men27K/yr
  • compass pendant17K/yr
  • gold compass necklace for women12K/yr
  • mens compass necklace12K/yr
  • gold compass necklace11K/yr
  • compass jewelry12K/yr
  • working compass necklace9K/yr
  • compass jewelry women8K/yr

Reviews and returns

What reviews say buyers love and hate about Compass Necklace

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
3.1%of orders come back
“a little smaller than I expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Compass Necklace questions

Answered from the same tracked data.