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Compass Gifts for Men

Fail

The top 5 products take 92% of clicks, so Compass Gifts for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$51K/yr229K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
92%top-5 click share · 6 brands · 9 sellers

Flapen Score

Compass Gifts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Compass Gifts for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compass Gifts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Compass Gifts for Men 229K times last year and spent an estimated $51K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May–Jun–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.0%
Market size, estimated
$51Ka year
Peak month
June7.9× the quietest month
Top search term
graduation gift for son36K searches a year

02 · Price

A sale here is worth $22.26.

Listings sell for $22.26 on average, from $6.22 to $44.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $22.26 that is $6K to $11K a year per listing.

Average price
$22.26inside the $15 to $100 sweet spot
Price range
$6.22–$44.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Jewelry. It carries 1,013 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Jewelry
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,013per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Compass Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 215%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Compass Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Compass Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graduation gift for son36K/yr
  • boys graduation gifts21K/yr
  • graduation gifts for son23K/yr
  • boys graduation gifts 202613K/yr
  • son graduation gift12K/yr
  • graduation gifts for brother12K/yr
  • graduation gift boy10K/yr
  • boyfriend graduation gifts10K/yr
  • graduation gifts boys9K/yr
  • cool graduation gifts for boys8K/yr

Reviews and returns

What reviews say buyers love and hate about Compass Gifts for Men

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Its smaller than I thought”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Compass Gifts for Men questions

Answered from the same tracked data.