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Columbus Crew

Fail

An estimated 13.2% of orders come back, so Columbus Crew is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$3K/yr61K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
45%top-5 click share · 6 brands · 11 sellers

Flapen Score

Columbus Crew against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Columbus Crew is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Columbus Crew market on Amazon at a glance

Shoppers on Amazon United States searched for Columbus Crew 61K times last year and spent an estimated $3K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
0.2%
Market size, estimated
$3Ka year
Peak month
December5.4× the quietest month
Top search term
columbus crew33K searches a year

02 · Price

A sale here is worth $26.28.

Listings sell for $26.28 on average, from $8.78 to $64.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.28 that is $0 to $3K a year per listing.

Average price
$26.28inside the $15 to $100 sweet spot
Price range
$8.78–$64.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #9,895 within Active Shirts & Tees. It carries 672 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
88%
Out of stock, average day
6.5%
Average rank
#9,895in Active Shirts & Tees
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
672per listing
Listings tracked
33

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Columbus Crew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

0%

  • Brand 171%
  • Brand 216%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Columbus Crew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Columbus Crew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • columbus crew33K/yr
  • columbus crew shirt14K/yr
  • columbus crew jersey9K/yr
  • columbus crew apparel5K/yr

Reviews and returns

What reviews say buyers love and hate about Columbus Crew

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
13.2%of orders come back
“Runs very large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Columbus Crew questions

Answered from the same tracked data.