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columbia vest women

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 3Competition 89Returns 3Price range 73Avg price 95Brand share 75Review moat 49Quality gap 47

Avg price

Incredible$37.98

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$21.04–$128.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,640.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$30K

$30K/yr · 297K searches

Growth

Bad-42.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, columbia vest women is a $30K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

columbia vest women market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$38K–$47K
units × avg price
Conversion rate
0.3%
Avg BSR
#428
Page quality
0%
Prime
97%
Sponsored
85%
Out of stock
3.1%
Avg brand age
48 months
Avg seller age
154 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

74

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

26%

Top 20: 57%

Open market

37%

  • M MAELREG28%
  • 33,000ft19%
  • Columbia5%
  • Little Donkey Andy5%
  • fit space4%
  • PUMA Golf3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.2% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top columbia vest women search terms

  • golf vest91K/yr
  • wool vest29K/yr
  • mens wool vest34K/yr
  • mens golf vests13K/yr
  • golf vest for men11K/yr
  • softshell vest15K/yr
  • columbia mens vest22K/yr
  • mens columbia vest25K/yr
  • brown mens vest12K/yr
  • mens activewear vests5K/yr
All search terms

Top columbia vest women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6084%$1K6%$2K8%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about columbia vest women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“fits as expected”

Warmth15%

“Stay warm”

Quality-Overall14%

“Anything Helly is quality, well made and functional”

Comfort-Overall6%

“Very comfortable”

Pockets/Compartments5%

“Lots of pockets”

Weight Light5%

“This is a very nice lightweight vest”

Value For Money5%

“Money well spent”

Material Quality4%

“Good cloth material”

Advertised Vs Actual Product3%

“As advertised”

Color2%

“the navy is a great neutral color”

What buyers complain about

Size-Overall27%

“Too small”

Value For Money7%

“this vest is not worth the $53”

Quality-Overall7%

“Trash”

Durability6%

“This lasted about 10 minutes”

Zipper Quality6%

“Zipper is defective”

Chest Fit3%

“Large size is too big in the belly”

Collar Quality3%

“Tapered fit, Collar odd sized, Lefty zipper”

Weight Light2%

“Medium weight not lightweight”

Advertised Vs Actual Product2%

“Wasnt as cool as it looked in picture”

Product Condition2%

“Vest seems to have been worn”

Top return reasons

Size-Overall54%
Chest Fit8%
Waist Fit5%
Length4%
Color4%
Material Quality3%
Advertised Vs Actual Product3%
Zipper Quality2%
Shoulder Fit2%
Weight Heavy2%

Common questions

Is columbia vest women profitable to sell on Amazon United States?
The niche generates $30K/yr across 87 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (39/100).
How competitive is the columbia vest women niche?
36 brands and 74 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in columbia vest women?
Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 11.2% — above our launch gate.
When does demand for columbia vest women peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the columbia vest women niche?
Listings span $21.04–$128.47; the average listing price is $37.98 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.